• Use AI tools and no-code/low-code agents to automate repetitive tasks • Manage and optimize PPC campaigns end-to-end • Design and launch ad creative testing plans • Own strategy and execution for Google Search campaigns • Manage and optimize conversion-focused LinkedIn campaigns targeting enterprise buyers and technical decision-makers • Run experiments targeting technical audiences for developer acquisition and competitor displacement. • Continuously test audience segmentation, creative formats, and messaging to improve pipeline quality.

• Own the paid media strategy across the EverPro product portfolio, translating company growth targets into channel-level plans, budgets, and forecasts. • Own the full funnel — from awareness and consideration through acquisition — and the connective tissue between brand demand, performance media, and conversion. • Be accountable for all performance driven through paid digital: new subscribers, efficient acquisition, and revenue growth across products. • Lead, coach, and scale the in-house team of eight media executors — setting clear goals, raising the bar on craft, and building a high-performance, experimentation-driven culture. • Orchestrate a hybrid in-house / agency model — owning agency relationships and the balance of work between the in-house team and external partners, holding agencies to the same standard of rigor and results. • Scale the operating model as we grow — structuring the team, defining where work is best done in-house versus by agency, and leaning further into agency capacity over time as investment expands. • Operate as an AI-native leader — embedding AI tools and capabilities across the team’s workstreams to multiply both individual and team productivity. • Pioneer applied use cases in creative production, audience and keyword research, bid and budget optimization, reporting, and analysis — and codify what works into repeatable team practice. • Own the paid budget and the efficiency of every dollar — CAC, ROAS / MER, payback period, and contribution to growth. • Lead measurement and experimentation — moving beyond last-click toward incrementality, holdouts, and a rigorous test-and-learn cadence. • Report performance to leadership with clear narrative, sharp insight, and a credible point of view on what to do next. • Partner across the business — with product, brand, lifecycle, analytics, and finance — to grow performance across EverPro’s various products and to keep paid media tightly aligned to product strategy and unit economics.

• Own the paid media number. Define and own the business objectives for what paid channels can deliver — pipeline, new subscriptions, CAC/CAF efficiency, and contribution — across the portfolio you support. • Set cross-channel strategy. Build and continuously evolve the paid strategy spanning search, paid social, affiliates, and influencer/creator partnerships, allocating investment to where it compounds. • Translate market shifts into advantage. Stay ahead of platform, auction, measurement, and creator-economy dynamics, and convert those changes into a sharper plan before competitors react. • Be the face of paid to the business. Serve as the main interface with business stakeholders — GMs, brand and product leaders, and finance — on key results, strategies, and optimizations. • Communicate with clarity. Frame context, performance, anomalies, and recommendations in a simple, narrative-driven way that earns trust and drives decisions, not just dashboards. • Align investment to ambition. Partner on budget setting and reforecasting, and make a defensible case for where incremental dollars should and should not go. • Run a high-accountability agency model. Brief, manage, and hold agency partners accountable to outcomes — setting the strategy and standards, reviewing the work, and owning the results regardless of who pushes the buttons. • Deliver through either model. Generate results yourself or through partners as the situation requires, drawing on experience operating in both in-house and agency-led structures. • Strengthen how we work with partners. Help refine the playbooks, scorecards, and rituals that keep agency partnerships and internal strategy working well together. • Own the testing agenda. Direct the roadmap of audience, creative, offer, and landing-page tests — setting hypotheses and priorities and judging what scales. • Drive toward incrementality. Push beyond last-click toward a credible read on what paid truly drives, and use it to guide reinvestment. • Connect paid to the funnel. Partner with analytics, lifecycle, web, and sales teams to diagnose funnel issues and unlock conversion downstream of the click.

• Manage a high-volume pipeline of trial customers, prioritizing outreach and engagement to maximize conversion opportunities. • Guide trial users from their first roof measurement through the complete sales workflow, including building an estimate, generating and electronically signing a contract, offering financing options, and collecting payment. • Identify customer goals, workflows, and business needs to recommend the plan that best aligns with their budget and required features. • Serve as a trusted advisor by helping customers solve challenges and achieve their desired outcomes using the software. • Communicate with trial customers via phone, email, and text to answer questions, provide product guidance, and maintain engagement throughout the trial period. • Conduct personalized software demonstrations, product tours, and general training sessions to ensure customers understand the value and capabilities of the platform. • Proactively identify opportunities to increase customer adoption of key product features that drive conversion and long-term success. • Partner with the Marketing, Product and Engineering teams, advocating for customer priorities by providing feedback and insights.