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Study.com

Study.com, previously known as Education Portal, was founded by Cal Poly State University classmates Adrian Ridner and Ben Wilson. The duo formed the company to

Content Marketing Specialist

Location

United States

Posted

99 days ago

Salary

0

No structured requirement data.

Job Description

Content Marketing Specialist

Study.com

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are seeking a strategic, research-driven Content Specialist, Content Marketing to join our team. This role is crucial in researching, planning, and producing content that earns high-quality backlinks, co-citations, and high-quality brand mentions from authoritative websites and publications. - Research and plan content designed to engage target audiences and earn links, mentions, and co-citations from high-quality websites. - Identify interesting topics, monitor trends, and analyze audience interests across education, test prep, and career licensure. - Identify the publications, experts, institutions, and sources we want to be cited alongside; structure content with credible sourcing and “publisher-ready” references. - Develop content angles that encourage brand/entity mentions and support link reclamation opportunities. - Manage the content production pipeline, including sourcing SMEs and top-notch writers/reviewers, and ensuring deadlines and quality standards are met. - Write and edit articles, reports, and outreach-friendly assets (e.g., stats pages, explainers, resource guides, comparisons). - Partner with outreach specialists, prospectors, and other strategists to ensure a smooth pipeline from content creation to placements (links + mentions). - Delve into data to develop unique, newsworthy perspectives that increase pickup by journalists, bloggers, and industry publishers. - Research prospects to identify audiences/segments and generate content ideas that match publisher interests. - Use AI to accelerate ideation, outlining, summarization, and QA, while maintaining editorial and factual standards. Qualifications - Minimum 3–5 years developing marketing content for link building (and/or digital PR-style link acquisition) - Excellent written and spoken English language skills - Prior work experience in a remote setting - Deep familiarity with the US education system and media interests Requirements - Strong editorial judgment and attention to detail (accuracy, sourcing, clarity) - Ability to balance speed and quality to meet deadlines without compromising standards - SEO fluency, including content strategy for authority-building (topical relevance, intent, entities, and on-page best practices) - Research strength: trend scanning, competitive analysis, prospect/publisher analysis, and source vetting - Collaborative mindset and comfort working cross-functionally with outreach and production teams - Analytical thinking: ability to find, interpret, and frame insights into compelling narratives - Familiarity with AI tools and other tools such as Ahrefs, SEMrush, and Canva (or similar) Benefits - Inc. Best Place to Work - Fortune Great Places to Work – Best Workplaces in the Bay Area - Golden Bridge Awards – Gold Winner, Corporate Social Responsibility - San Francisco Business Times & Silicon Valley Business Journal – Best Places to Work

Job Requirements

  • Minimum 3–5 years developing marketing content for link building (and/or digital PR-style link acquisition)
  • Excellent written and spoken English language skills
  • Prior work experience in a remote setting
  • Deep familiarity with the US education system and media interests
  • Strong editorial judgment and attention to detail (accuracy, sourcing, clarity)
  • Ability to balance speed and quality to meet deadlines without compromising standards
  • SEO fluency, including content strategy for authority-building (topical relevance, intent, entities, and on-page best practices)
  • Research strength: trend scanning, competitive analysis, prospect/publisher analysis, and source vetting
  • Collaborative mindset and comfort working cross-functionally with outreach and production teams
  • Analytical thinking: ability to find, interpret, and frame insights into compelling narratives
  • Familiarity with AI tools and other tools such as Ahrefs, SEMrush, and Canva (or similar)

Benefits

  • Inc. Best Place to Work
  • Fortune Great Places to Work – Best Workplaces in the Bay Area
  • Golden Bridge Awards – Gold Winner, Corporate Social Responsibility
  • San Francisco Business Times & Silicon Valley Business Journal – Best Places to Work

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