• Identify and prospect potential clients using cold outreach strategies, including email campaigns, phone calls, LinkedIn messaging, and other digital platforms. • Conduct research to understand prospects' industries, pain points, and needs to tailor outreach efforts effectively. • Engage with prospects to understand their requirements, assess their fit for our services/products, and pass qualified leads to the sales team. • Keep accurate records of prospect interactions, follow-ups, and pipeline activities in the CRM system. • Work closely with the sales and marketing teams to align strategies, share insights, and improve lead conversion rates. • Meet or exceed monthly lead generation and qualification goals while continuously improving outreach techniques.

• You are the first point of contact for Neon One in the customer value journey, qualifying contacted customers for continued engagement with our sales teams while developing a clear understanding of the problems we solve, how they align to our solutions, and identifying their readiness to address their issues. • You respond to marketing-qualified leads within minutes, monitoring inbound calls and chat while supplementing marketing leads by proactively prospecting through phone, email, and social media outlets, with the goal of making contact and creating interest in Neon One, scheduling deeper discovery calls for the sales team. • Proactively reach out to closed-lost prospects, churned accounts, and past Neon One champions who have moved to new nonprofits within our Ideal Customer Profile, re-engaging them and exploring new opportunities. • Researching accounts and key contacts, you will generate and stimulate buying interest and successfully overcome objections to sales engagement by selling the Neon One sales process and qualifying prospects that fit within our Ideal Customer Profile. • Document your success in Salesforce Lightning CRM and ensure data in marketing automation is complete and up to date. • Learn best practices, teach others and advance within the sales organization by building pipeline, setting great expectations, and gaining exposure to all aspects of a sales cycle, working together to improve lead quality providing feedback to marketing while collaborating with your peers as you apply best practices and hone your craft.

• Prospect into target accounts • Identify and break into priority accounts with a structured, account based approach. • Use tools like ZoomInfo to quickly research companies, buying groups, and key stakeholders. • Multi thread into accounts to reach the right people at the right moment in their buying journey • Run multi-channel outbound • Execute outbound across email, phone, and LinkedIn through Outreach sequences, with messaging already built so you can focus on high quality, human conversations. • Set and monitor alerts in ZoomInfo for buying triggers and intent signals. • Book qualified meetings and demos that translate into pipeline and revenue. • Qualify opportunities • Apply ANT, Authority, Need, Timing, qualification across target accounts. • Capture clear notes, next steps, and buying context in Salesforce so AEs can run effective follow up calls. • Collaborate and iterate • Partner with AEs to prioritize accounts and refine messaging based on real world feedback. • Provide Marketing with feedback on campaigns, content, and messaging that resonates with IT buyers. • Track and report on activity, meetings booked, and pipeline generated.

• Build, manage, and expand relationships with major retail chains, wholesalers, and foodservice distributors throughout the U.S. Northeast. • Drive new business development and increase market share across both conventional and organic produce categories. • Collaborate closely with growers, sourcing, and operations teams to align supply planning with customer demand and seasonal programs. • Develop and execute regional sales strategies supporting company growth objectives and market expansion. • Monitor market conditions, pricing trends, and consumer demand to proactively adjust sales strategies. • Negotiate pricing, contracts, and promotional programs while maintaining strong, long-term customer partnerships. • Deliver exceptional customer service while navigating industry challenges such as weather disruptions, logistics delays, and supply variability. • Track sales performance, analyze market data, and provide regular insights and forecasts to senior leadership. • Represent the organization at customer meetings, industry events, and grower visits as required.