• Develop and execute the company's global marketing strategy • Own brand positioning, messaging, and market awareness • Partner directly with executive leadership to support business growth • Build scalable marketing processes and performance frameworks • Manage the marketing budget with a strong focus on ROI and revenue growth • Lead SEO and Answer Engine Optimization (AEO) strategy • Build content architecture optimized for both traditional and AI-powered search • Increase organic visibility, authority, and qualified lead generation • Monitor search performance, AI citations, rankings, and conversion metrics • Stay ahead of emerging AI and search technologies • Lead content strategy across digital channels including blogs, email, social media, video, and resource libraries • Build AI-assisted content workflows that improve quality and efficiency • Establish the company as a recognized thought leader within its industry • Drive PR and earned media opportunities • Optimize conversion rates and customer acquisition costs • Develop attribution models linking marketing performance to revenue • Lead lifecycle marketing initiatives to improve retention and customer value • Report marketing performance and strategic recommendations directly to the CEO

• Own the overall marketing strategy and acquisition budget • Drive customer acquisition across PPC, Paid Social, Programmatic, Affiliates, Influencers and Sponsorships • Develop scalable acquisition strategies across grey and regulated markets • Build and manage affiliate partnerships and commercial agreements • Define the brand positioning, identity and market expansion strategy • Work closely with Product, CRM, Payments, Legal and Compliance teams • Recruit, mentor and lead a high-performing international marketing team • Report directly to the Board on performance, CAC, LTV, ROAS and overall marketing KPIs

• Own the go-to-market strategy and P&L-adjacent growth targets for Motive's expansion across Mexico, the UK, and Canada • Define market entry and scaling plans for each region, including prioritization, sequencing, localization requirements, and investment cases presented to executive leadership. Act as the glue across the Marketing team, aligning demand gen, product marketing, brand, and ops behind a single regional roadmap. • Build, lead, and develop a small team of regional marketers and/or agency partners to execute campaigns, events, and demand generation programs tailored to each market • Set the operating cadence and strategic direction for Field Marketing, Sales, Partnerships, Demand Generation, Communications, and Product Marketing as they localize and activate programs in-region • Lead market research and competitive analysis to identify whitespace, regulatory considerations, buyer behavior, and regional needs that shape strategy • Establish and manage strategic partnerships (channel, technology, and regional partners) that accelerate credibility and pipeline in each market • Partner directly with regional and global Sales and Marketing leadership to build and drive pipeline coverage models, account targeting, and territory strategy • Own messaging and positioning adaptation for each market, ensuring brand consistency while addressing local buyer needs, language, and competitive dynamics • Define success metrics and reporting frameworks for market maturity, pipeline contribution, and ROI in partnership with Rev Ops and Marketing Ops; present results and recommendations to executive stakeholders. • Run structured test-and-learn programs across markets, using data to decide where to double down, pivot, or exit • Manage budget allocation across markets and vendors, ensuring efficient use of investment against growth targets • Build repeatable, scalable playbooks for market entry, corporate announcements, product announcements, and marketing and sales growth strategies that can be applied to future geographic expansion beyond Mexico, the UK, and Canada • Represent new markets strategy in leadership and board-level discussions and presentations as needed

• Own the go-to-market strategy and P&L-adjacent growth targets for Motive's expansion across Mexico, the UK, and Canada • Define market entry and scaling plans for each region, including prioritization, sequencing, localization requirements, and investment cases presented to executive leadership. Act as the glue across the Marketing team, aligning demand gen, product marketing, brand, and ops behind a single regional roadmap. • Build, lead, and develop a small team of regional marketers and/or agency partners to execute campaigns, events, and demand generation programs tailored to each market • Set the operating cadence and strategic direction for Field Marketing, Sales, Partnerships, Demand Generation, Communications, and Product Marketing as they localize and activate programs in-region • Lead market research and competitive analysis to identify whitespace, regulatory considerations, buyer behavior, and regional needs that shape strategy • Establish and manage strategic partnerships (channel, technology, and regional partners) that accelerate credibility and pipeline in each market • Partner directly with regional and global Sales and Marketing leadership to build and drive pipeline coverage models, account targeting, and territory strategy • Own messaging and positioning adaptation for each market, ensuring brand consistency while addressing local buyer needs, language, and competitive dynamics • Define success metrics and reporting frameworks for market maturity, pipeline contribution, and ROI in partnership with Rev Ops and Marketing Ops; present results and recommendations to executive stakeholders. • Run structured test-and-learn programs across markets, using data to decide where to double down, pivot, or exit • Manage budget allocation across markets and vendors, ensuring efficient use of investment against growth targets • Build repeatable, scalable playbooks for market entry, corporate announcements, product announcements, and marketing and sales growth strategies that can be applied to future geographic expansion beyond Mexico, the UK, and Canada • Represent new markets strategy in leadership and board-level discussions and presentations as needed