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Delivering Discovery, eClinical, and Imaging Solutions to the Global Biopharmaceutical Industry
Product Marketing Manager, Content Enablement
Location
United States
Posted
95 days ago
Salary
$82K - $135K / year
Seniority
Senior
Job Description
Product Marketing Manager, Content Enablement
Perceptive Inc.
• Combine hands-on creation, customer engagement and education with strategic market insights. • Act in a hybrid capacity to bridge Product Management/Marketing and content and visual design. • Create collateral to own positioning, go-to-market (GTM), and content/design production for Medical Imaging and Clinical Trials SaaS solutions. • Translate market and customer insights into clear narratives and design the high-impact assets that drive adoption within the business, revenue, and retention. • Conduct regular analysis of internal and external customer feedback, win/loss, product usage, and market signals to refine narrative, assets, and plays. • Collaborate with clinical trial sponsors, imaging CROs, and site users to gather insights and validate product direction. • Drive strategy with commercial, marketing and customer success teams to ensure product-market fit and GTM alignment.
Job Requirements
- Solid proven experience in Product Marketing, Product Management, Strategic Marketing or related roles (life sciences tech, pharma/CRO) with demonstrated ownership of GTM and customer enablement.
- Demonstrable experience producing enablement content and training teams for success.
- Solid proven experience of working in and knowledge of medical imaging or clinical development in the life sciences industry through clinical research, pharmaceuticals or biotech.
- Demonstrable experience building and maintaining successful skills improvement training programs.
- Experience coaching and training colleagues and peers in product marketing management practices.
- Experience of working with data analysis tools (e.g. Tableau, Power BI) in the life sciences industry.
- Bachelor's Degree in Marketing, Business, Engineering, Life Sciences, a related field, or equivalent project-related experience.
- English: Fluent.
Benefits
- Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- Paid time off policy including holidays and sick time
- Internal growth and development programs & trainings
- 401(k) program, life & accident insurance and disability insurance
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