• Own the demand-generation strategy end-to-end, setting direction and executing against pipeline and growth targets. • Build and manage the full-funnel demand-gen engine, tracking performance and iterating based on data and results. • Work hands-on across SEO, Google Ads, paid social, events, and PR & media relations, directing execution in partnership with dedicated US-based channel counterparts. • Adapt and produce content articles, decks, email sequences, sales materials, and web pages, localizing from English to Portuguese for the Brazilian market. • Partner with the Brazil SaaS Sales team to build the go-to-market execution plan and stand up the demand-generation pipeline. • Bring competitive intelligence and market insight on local buyer behavior and the media landscape to sharpen the GTM strategy. • Reprioritize quickly as the business shifts, owning outcomes with a roll-up-the-sleeves mindset.

• At Funzy, we are looking for a hands-on mentality with a passion for paid social marketing to help us build and scale the French market. • You will work closely with our founding team and take on significant responsibility from day one. • The focus of your role will be Meta Ads, creative performance, influencer marketing, and localizing our brand for France. • At the same time, you will have the opportunity to gradually expand into other areas of growth marketing. • Close collaboration with our Meta Ads agency • Analysis of campaigns, creatives, and performance data • Development of new creative ideas based on successful German bestsellers • Cultural adaptation of creatives for the French market • Identification of new content hooks, ad approaches, and test ideas • Regular monitoring of relevant KPIs such as ROAS, CPA, and CTR • Establishment of initial influencer and creator partnerships in France • Identification of relevant content creators and brand partners • Support in building and developing our French Instagram channel • Development of local content ideas for the French market • Ensuring our Shopify store is not only translated but truly localized • Adapting product texts, ad copy, and marketing messages • Optimizing the customer journey for French customers • Ensuring a consistent brand experience across all touchpoints • Supporting the setup and execution of email campaigns (Klaviyo) • Analysis of key marketing KPIs and deriving concrete recommendations for action • Identification of growth and optimization potential • Supporting the development of scalable marketing processes for France • Co-responsibility for new customer acquisition and growth in the French market • Ensuring a strong local brand presence • Continuous optimization of our marketing activities based on data and user feedback • Active contribution to shaping our market entry in France

• Partner with the VP Marketing to develop and execute ChartHop's demand generation strategy, translating revenue objectives into integrated marketing programs that generate qualified pipeline. • Plan, execute, and optimize integrated marketing campaigns that engage target audiences and generate measurable business results. • Own strategy and performance across key demand generation channels, including Paid Search, Paid Social, Display & Retargeting, Organic Social, Partner Marketing, Sponsorships, Email campaign strategy, and Referral and advocacy programs. • Develop and scale account-based marketing programs that deepen engagement with target accounts, support account progression, and generate qualified opportunities. • Own the website as a demand generation engine by improving visitor engagement and conversion. • Develop and execute virtual and in-person programs—including webinars, executive roundtables, conferences, and customer events—that generate pipeline, strengthen customer relationships, and reinforce ChartHop's market leadership. • Use data, experimentation, and continuous optimization to improve campaign performance, maximize marketing efficiency, and accelerate pipeline growth. • Partner closely with Product Marketing, Marketing Operations, Sales, Customer Success, and Product to ensure campaigns are aligned, execution is coordinated, and marketing is contributing meaningfully to company objectives.

• Own the product vision and multi-quarter strategy for HubSpot's Ads experience, tying paid media capabilities to customer acquisition outcomes and platform-level business goals • Define and drive a cohesive roadmap as a critical member of the Product Triad - our system for building product collaboratively and strategically across product, engineering, and design • Partner with AI teams to bring intelligent campaign creation, audience optimization, and automated budget allocation into the ads workflow • Navigate a complex, fast-moving ecosystem of ad platform APIs, privacy regulations, and measurement frameworks across Meta, Google, LinkedIn, TikTok, and emerging channels • Shape HubSpot's differentiated positioning at the intersection of ads and CRM - helping marketers connect spend to revenue in ways standalone ad tools cannot • Use data to guide strategy and decision-making, including defining success metrics, evaluating tradeoffs, and building conviction where signal is imperfect or delayed • Influence product direction beyond your immediate team, contributing to Build Awareness and platform-level strategy as a senior IC leader in the product org • Guide new product ideas from initial concept through launch, setting a high bar for execution and customer impact