• At Funzy, we are looking for a hands-on mentality with a passion for paid social marketing to help us build and scale the French market. • You will work closely with our founding team and take on significant responsibility from day one. • The focus of your role will be Meta Ads, creative performance, influencer marketing, and localizing our brand for France. • At the same time, you will have the opportunity to gradually expand into other areas of growth marketing. • Close collaboration with our Meta Ads agency • Analysis of campaigns, creatives, and performance data • Development of new creative ideas based on successful German bestsellers • Cultural adaptation of creatives for the French market • Identification of new content hooks, ad approaches, and test ideas • Regular monitoring of relevant KPIs such as ROAS, CPA, and CTR • Establishment of initial influencer and creator partnerships in France • Identification of relevant content creators and brand partners • Support in building and developing our French Instagram channel • Development of local content ideas for the French market • Ensuring our Shopify store is not only translated but truly localized • Adapting product texts, ad copy, and marketing messages • Optimizing the customer journey for French customers • Ensuring a consistent brand experience across all touchpoints • Supporting the setup and execution of email campaigns (Klaviyo) • Analysis of key marketing KPIs and deriving concrete recommendations for action • Identification of growth and optimization potential • Supporting the development of scalable marketing processes for France • Co-responsibility for new customer acquisition and growth in the French market • Ensuring a strong local brand presence • Continuous optimization of our marketing activities based on data and user feedback • Active contribution to shaping our market entry in France

• Partner with the VP Marketing to develop and execute ChartHop's demand generation strategy, translating revenue objectives into integrated marketing programs that generate qualified pipeline. • Plan, execute, and optimize integrated marketing campaigns that engage target audiences and generate measurable business results. • Own strategy and performance across key demand generation channels, including Paid Search, Paid Social, Display & Retargeting, Organic Social, Partner Marketing, Sponsorships, Email campaign strategy, and Referral and advocacy programs. • Develop and scale account-based marketing programs that deepen engagement with target accounts, support account progression, and generate qualified opportunities. • Own the website as a demand generation engine by improving visitor engagement and conversion. • Develop and execute virtual and in-person programs—including webinars, executive roundtables, conferences, and customer events—that generate pipeline, strengthen customer relationships, and reinforce ChartHop's market leadership. • Use data, experimentation, and continuous optimization to improve campaign performance, maximize marketing efficiency, and accelerate pipeline growth. • Partner closely with Product Marketing, Marketing Operations, Sales, Customer Success, and Product to ensure campaigns are aligned, execution is coordinated, and marketing is contributing meaningfully to company objectives.

• Own the product vision and multi-quarter strategy for HubSpot's Ads experience, tying paid media capabilities to customer acquisition outcomes and platform-level business goals • Define and drive a cohesive roadmap as a critical member of the Product Triad - our system for building product collaboratively and strategically across product, engineering, and design • Partner with AI teams to bring intelligent campaign creation, audience optimization, and automated budget allocation into the ads workflow • Navigate a complex, fast-moving ecosystem of ad platform APIs, privacy regulations, and measurement frameworks across Meta, Google, LinkedIn, TikTok, and emerging channels • Shape HubSpot's differentiated positioning at the intersection of ads and CRM - helping marketers connect spend to revenue in ways standalone ad tools cannot • Use data to guide strategy and decision-making, including defining success metrics, evaluating tradeoffs, and building conviction where signal is imperfect or delayed • Influence product direction beyond your immediate team, contributing to Build Awareness and platform-level strategy as a senior IC leader in the product org • Guide new product ideas from initial concept through launch, setting a high bar for execution and customer impact

•Manage and optimize paid advertising campaigns across Amazon Ads, Google Ads, Meta Ads (Facebook and Instagram), and TikTok Ads to drive revenue growth and maximize return on ad spend (ROAS) •Own the end-to-end campaign lifecycle, including strategy development, campaign setup, budget allocation, audience targeting, A/B testing, and ongoing performance optimization •Monitor and analyze key performance metrics such as ROAS, ACoS, CAC, CTR, CPC, and conversion rates, providing actionable recommendations to improve campaign performance •Independently manage multiple advertising accounts and priorities, ensuring campaigns are delivered efficiently with minimal supervision •Conduct keyword research, competitor analysis, and product performance evaluations using tools such as Helium 10 to identify growth opportunities •Optimize product listings and advertising strategies based on marketplace trends, customer behavior, and campaign insights •Prepare regular performance reports and communicate campaign results, strategic recommendations, and business insights to stakeholders in clear, professional English •Collaborate with internal teams to align paid advertising initiatives with overall marketing, e-commerce, and business objectives •Leverage AI tools such as ChatGPT and Claude to improve campaign planning, creative ideation, reporting, data analysis, and workflow efficiency •Continuously identify opportunities to improve advertising performance, streamline processes, and implement best practices across paid media channels •Stay up to date with changes in Amazon, Google, and Meta advertising platforms, industry trends, and emerging digital marketing strategies to maintain a competitive advantage •Take full ownership of campaign performance, proactively identifying challenges, proposing solutions, and driving initiatives that contribute to the company's growth in a fast-paced startup environment