• Create diverse projects including web, decks, billboards, swag, events, and more while ensuring cohesive design across channels • Develop and refine templates and guidelines for Optro’s visual identity, contributing to the strategic evolution of its aesthetic • Collaborate with internal and external teams on creative, production, and brand marketing efforts like campaigns, events, and demand generation • Maintain organization within working files, meet tight deadlines, and deliver high-quality work in a fast-paced environment • Proficient designing in Figma, present work to cross-functional partners, and participate in design reviews to refine ideas through feedback • Stay updated with the latest design tools and techniques while collaborating with producers to move projects forward • Maintain a high standard of craft, delivering pixel-perfect work while elevating the output of others

• Develop premium visual content for social media and digital channels. • Create educational and lifestyle-focused content assets. • Design Instagram/social media campaigns and branded templates. • Translate complex health and nutrition topics into engaging consumer-friendly visuals. • Create product storytelling assets and campaign materials. • Support short-form video concepts and creative adaptations. • Maintain consistency across all brand communications. • Use AI tools to improve creative exploration and production efficiency.

Role Description We are looking for a talented Senior Consumer Brand Designer to support an emerging premium women’s wellness and nutrition brand. This role is ideal for a creative designer who understands how to build meaningful connections with consumers through strong visual storytelling, premium design, and engaging digital content. The brand has an established identity, packaging, and website. We are looking for someone who can bring the brand personality to life across social and digital channels while creating content that educates, inspires, and builds trust. - Develop premium visual content for social media and digital channels. - Create educational and lifestyle-focused content assets. - Design Instagram/social media campaigns and branded templates. - Translate complex health and nutrition topics into engaging consumer-friendly visuals. - Create product storytelling assets and campaign materials. - Support short-form video concepts and creative adaptations. - Maintain consistency across all brand communications. - Use AI tools to improve creative exploration and production efficiency. Qualifications - At least 5+ years of experience in consumer brand design, graphic design, or visual communication. - Strong portfolio in consumer-facing brands such as: - Wellness - Beauty - Skincare - Nutrition - FMCG - Lifestyle brands - Strong understanding of branding, typography, layout, and visual storytelling. - Experience creating digital campaigns and social media content. - Ability to turn ideas and messaging into compelling visual experiences. - Comfortable using AI tools in the creative process. - Proficiency in Adobe Creative Suite, Figma, Canva, or similar tools.

• Join the brand team and take on the day-to-day design production • Handle day-to-day design production: layouts, templates, digital and print assets • Apply the Visma identity and help keep quality consistent everywhere • Collaborate with our art director, motion designer, UX designer, marketers, and other teams • Occasionally support larger projects like campaigns, events, and photoshoots