• Own Builders’ social media strategy across all platforms - setting the vision, standards, and playbooks that guide how the team shows up, engages, and grows across every channel. Develop platform-specific strategies that reflect how audiences actually behave on each channel. • Lead and develop the social media team, fostering a culture of creativity, experimentation, and accountability to both quality and performance. • Prioritize community quality over vanity metrics, developing strategies that build a highly engaged, loyal audience rather than chasing follower counts, and setting the organizational standard for what meaningful engagement looks like. • Develop and execute a creator strategy that spans ideological diversity - finding credible voices on both the left and right who can authentically carry cross-partisan, solutions-oriented stories. • Lead YouTube strategy as a significant growth opportunity - developing a channel vision, content framework, and growth plan that builds Builders’ presence into a meaningful destination for civic storytelling and community engagement. • Stay ahead of platform algorithm changes, emerging formats, and cultural trends - translating shifts in the landscape into concrete recommendations the team can act on quickly. • Lead paid media strategy across social, search, and programmatic channels - owning the approach to audience targeting, creative testing, and spend allocation. • Partner with the CMO on budget planning and media mix decisions, bringing data-driven recommendations on where investment will drive the greatest growth. • Develop and manage a rigorous creative testing framework - ensuring every campaign generates learnings that compound over time. • Oversee paid media execution in partnership with external agencies or in-house teams, holding partners accountable to performance standards and strategic alignment. • Continuously optimize campaigns based on performance data, adjusting targeting, creative, and spend in real time - ensuring campaign learnings compound over time. • Serve as the organization’s strategic lead on campaign insights - owning the frameworks, dashboards, and reporting cadences that give the CMO and senior leadership a clear, integrated view of how strategy is being realized through execution across all channels, not just digital. • Define and track social & media KPIs across awareness, engagement, conversion, and audience growth - connecting the dots between what was planned, what was executed, and what actually moved the needle. • Translate performance data into clear, actionable recommendations that inform future strategy - identifying what’s working, what isn’t, and where the organization should double down or course correct. • Own social listening as a strategic function by using qualitative signals, audience sentiment, and conversation trends to inform content strategy, identify emerging opportunities, and understand how Builders’ message is landing in the real world. • Champion smart, strategic use of AI and emerging technology tools across digital workflows - from content optimization and audience targeting to reporting automation and trend detection. • Evaluate and recommend tools that increase the team’s speed, precision, and impact - with a focus on tools that enhance strategy rather than replace it. • Stay informed on the evolving AI and martech landscape, bringing forward-looking recommendations to the CMO on where technology can give Builders a meaningful edge. • Serve as the digital strategy thought partner to the CMO, Creative Director, and Editorial Director - bringing data and platform expertise into every major content, campaign, and communications decision. • Partner with the Editorial Director, Creative Director, GTM lead, Civic Impact team, and Daniel Lubetzy’s social team to ensure social strategy and content are tightly integrated - the right message reaching the right audience in the right format on the right channel. • Manage external vendors, analytics partners, and paid media agencies - setting clear expectations, holding partners accountable, and ensuring strategic alignment.