• Provides leadership role for client and agency product teams • Responsible for the strategic development and implementation of integrated marketing programs as well as ensures that all professional activities are in line with the agreed upon strategic direction • Supervises creative development to ensure it adheres to the highest quality standards and communicates against strategy and objective across all communication channels • Serve as primary team interface with client product directors and directors of marketing strategy liaison with client on brand and business issues • Leads and supervises all activities between agency departments on the team • Reviews monthly and quarterly financial tracking reports with Operations lead and presents reports to client brand management • Formulates plans to extend business with established accounts • Supervises and participates in new-business development • Supervises account team members and monitors their performance both with their client counter parts and internally with other creative and operational departments. Distributes projects and reviews their progress continually to ensure professional growth is attained. • Effectively leads client engagement and ensures the organic growth of the business through client relations • Efficiently manages account budget, identifies areas of risk and provides solutions • Identifies process or procedure opportunities for improvements and suggests resolutions • Actively instills the company culture amongst the team • Excels at client relations to ensure that the client has the optimal customer service experience

• Actively participate in and contribute to the senior leadership of the business including setting business strategy • Collaborate across multiple business units on business strategy and execution • Provide leadership and direction as part of the core Evidence Generation and overall HEOR leadership team • Coordinate prioritization, resource allocation, and delivery for VDEM projects • Contribute to business growth within existing HEOR services and expansion of HEOR-related service lines • Achieve revenue and sales targets through direct client engagement • Build new business opportunities and maintain long-term partnerships with clients • Manage multiple assigned accounts simultaneously and related revenue • Identify, develop and retain talent both inside and outside of the existing VDEM team • Coach, mentor, and develop VDEM staff including overseeing new-employee onboarding

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Crescendo is looking for a Vice President of Product Marketing to own, elevate, and evangelize our market story. This is a rare chance to define a category, sharpen our competitive edge, and arm a world-class GTM engine that fuels rapid growth. Reporting to the SVP of Marketing, you’ll be the architect of how Crescendo is understood in the market — by customers, analysts, investors, and the press. You’ll turn AI hype into differentiated proof, de-position weaker alternatives, and position Crescendo as the undisputed performance brand in CX + AI. This is a high-impact role for a strategic storyteller who can think like a CMO, act like a CRO, and inspire like a founder. What You’ll Do: - Define & Elevate the Story: - Craft the category narrative that cements Crescendo as the AI-native contact center. - Boldly de-position bolt-on AI tools, AI-only SaaS vendors, and traditional BPOs with clarity and conviction. - Partner with execs, product, and sales to create narratives that cut through noise and win markets. - Drive storytelling for keynotes, analyst briefings, board decks, and customer evangelism. - Fuel GTM & Sales Success: - Build the arsenal: battlecards, ROI models, competitive plays, proof points that win deals. - Equip the field with messaging that accelerates pipeline and closes revenue. - Partner tightly with sales leadership to remove friction and unlock velocity. - Shape Market & Competitive Strategy: - Own market and competitive intelligence, turning insights into offensive and defensive plays. - Position Crescendo as the thought leader and category-defining brand. - Lead World-Class Launches: - Architect GTM strategies that make every product launch impossible to ignore. - Feed insights back into product roadmap, pricing, and packaging. - Partner with sales and finance to push outcome-based pricing narratives that resonate. - Expand Market Influence: - Cultivate relationships with Gartner, Forrester, and key influencers. - Evangelize Crescendo at conferences, on stage, and in media. - Anchor campaigns and demand-gen in differentiation that drives conversion. - Build & Scale a Team: - Start as a player-coach, then scale a high-performing product marketing function. - Instill operating rigor, crisp priorities, and alignment to Crescendo’s aggressive growth trajectory. Qualifications - 10+ years in B2B SaaS product marketing or GTM leadership (VP-level experience strongly preferred). - Proven expertise in CX, contact center, or customer service technology. - A category creator with the storytelling chops to command exec, analyst, and customer audiences. - Track record of competitive wins, sales enablement excellence, and market-shaping launches. - Strategic, analytical, and collaborative leader who thrives in high-growth environments. - Comfortable alternating between the war room and the main stage — setting the vision while rolling up sleeves to execute. Benefits - Performance-Guaranteed CX → The only model with skin in the game. - Category Leadership → We’re not joining the conversation. We’re writing it. - Velocity & Scale → From mid-market agility to enterprise impact, Crescendo moves fast and delivers faster. - AI + Superhumans → Not one or the other — the best of both, working together.

• Lead, coach, and develop team of Account Directors, fostering a culture of accountability, collaboration, and high performance. • Establish clear expectations, goals, and success metrics for Account Directors aligned with corporate objectives. • Serve as a player-coach by providing executive-level support for key payer discussions, escalations, and strategic initiatives, while directly developing relationships and assuming ownership of select high-impact payer accounts. • Conduct regular performance reviews, provide actionable feedback, address gaps through coaching and support professional development. • Serve as a visible leader and escalation point for complex payer relationships and strategic negotiations. • Partner with Account Directors to plan, prioritize, and execute payer engagement strategies that improve coverage, reimbursement, and contract performance. • Lead payer-specific strategies to address access barriers and variability in plan policies. • Provide strategic oversight and guidance for contract negotiations to ensure alignment with pricing, access, and enterprise objectives. • Establish goals for the payer account team tied to measurable outcomes. • Operationalize lead and lag indicators in Salesforce and related tools; ensure consistent data quality, reporting cadence, and executive-level visibility. • Ensure payer insights and field intelligence are clearly communicated to leadership to inform commercial strategy, prioritization, and decision-making. • Guide decisions regarding trade association participation and market access-related meetings, ensuring clear objectives and ROI measurement. • Drive a results-oriented culture with strong ownership, follow-through, and transparency. • Demonstrate executive presence and the ability to influence at all levels of the organization. • Lead effectively in a fast-paced, ambiguous environment, balancing strategic vision with operational execution. • Exercise strong analytical and business skills; ability to communicate effectively with high level executives. • Exercise strong collaboration, influencing, project management, organizational, and change management skills. • Exercise strong oral and written communication and presentation skills. • Ensure all payer strategies and contracting activities comply with applicable laws, regulations, and company policies. • Leverage analytics and market intelligence to identify trends, forecast access challenges, and inform strategic decisions. • Develop and maintain relationships with key industry stakeholders, including trade associations, advocacy groups, and policy influencers. • Define and monitor KPIs such as coverage rates, contract compliance, and ASP impact to ensure accountability and continuous improvement.