• Oversee the creative vision and output for clients within a defined industry vertical while serving as the senior creative advisor to clients, translating insight and data into breakthrough campaigns • Oversee all aspects of creative - from strategy to execution to post-production - ensuring output aligns with performance goals • Translate insight and data into breakthrough campaigns that connect creative to business and channel objectives • Lead and manage a group of creative professionals (Creative Strategists, Designers, Editors, etc.), overseeing 3–4 direct reports at senior levels • Drive team development through coaching, clear growth plans, and training initiatives while managing performance, retention, staffing, and promotion recommendations • Champion high-performance creative workflows, QA processes, and omnichannel best practices • Identify client growth opportunities through creative-led retention and expansion efforts

• Define and maintain the creative vision across eLearning and training projects • Lead, mentor, and manage a team of designers • Collaborate with Instructional Designers to translate learning objectives • Review and approve storyboards and final deliverables • Develop design systems and templates

• Lead the creative development of performance marketing campaigns • Create engaging static and video advertising for digital platforms • Develop creative hooks, campaign concepts, storyboards, scripts and visual treatments • Deliver exceptional art direction across various formats • Collaborate with copywriters, marketers, and creators • Review campaign performance and translate insights into new creative concepts • Document creative learnings and contribute to best practices

• Lead the creative direction for marketing campaigns, client projects, and brand initiatives. • Develop and maintain high design standards across all creative output, ensuring consistency and quality. • Mentor, coach, and provide creative leadership to the existing design team, fostering growth and continuous improvement. • Review, refine, and approve creative work produced by junior designers, providing constructive feedback and direction. • Develop branding concepts, visual identities, logos, brand guidelines, and comprehensive design systems. • Design high-quality marketing collateral, digital advertising, websites, landing pages, email campaigns, presentations, and social media assets. • Translate marketing strategies and business objectives into compelling creative concepts across both static and motion formats. • Collaborate closely with marketing, content, development, and account management teams to deliver integrated creative solutions. • Identify opportunities to improve creative processes, workflows, and overall team capability. • Stay current with emerging design trends, technologies, and best practices to continually elevate the organisation's creative output. • Manage multiple concurrent projects while maintaining exceptional quality and meeting deadlines.