• Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up. • Define content pillars, positioning, and a consistent posting cadence. • Turn the client's ideas into polished short-form content. • Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy. • Lead the personal rebrand and establish a cohesive, premium, education-first identity. • Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way. • Grow the accounts organically to drive inbound interest, community, and referrals. • Track engagement, report on performance, and continuously refine the approach.

Title: Senior Media Strategist, Paid Social Location: Del Mar CA US Job Description: Hybrid, San Diego, CA or Denver, CO-based* *Hybrid Requirements: Employees within 40 miles of a physical office location must be present in office 2 days a week. Office Locations: San Diego, CA & Denver, CO Overview: For over 15 years, 85SIXTY has been helping clients transform the way they reach, acquire and engage with their customers through an integrated combination of data, technology, cross-channel strategies, and creative thinking. Some might call us a full-service digital consultancy, but we like to think of ourselves as a partner that can both drive strategy and orchestrate delivery. Founded in 2010 by a veteran in retail, eCommerce, and digital, 85SIXTY was built around a consultative, high-touch approach that allows us to work across a broad spectrum of areas to increase our value to our customers. We are supporting today’s forward-thinking brands in their journey towards growth, whether that be financially, operationally and/or strategically. Solving whatever is thrown our way and translating it into simple solutions is at the core of 85SIXTY. We are looking for team members who fit that ethos. As a Senior Media Strategist within 85SIXTY, you will have responsibility for working with clients and internal team members to define objectives and KPIs as well as devising methods for accurately measuring performance against those KPI’s. 85SIXTY has a highly collaborative approach and as such, your digital media expertise will be combined with the knowledge of other team members to create an integrated client strategy rooted in performance. Responsibilities: - Manage the day-to-day execution of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, Snapchat, and Reddit. - Plan and execute paid social campaigns supporting lodging bookings, seasonal promotions, destination awareness, and travel demand campaigns. - Design audience strategies based on travel intent, geographic feeder markets, seasonal travel trends, and destination interest signals. - Build and launch campaigns in-platform, including audience setup, creative trafficking, budget allocation. - Monitor campaign pacing, performance, and delivery to ensure campaigns meet KPIs and budget expectations. - Analyze campaign data and optimize campaigns in real time to improve performance and efficiency. - Develop regular reporting and insights, highlighting key learnings and actionable recommendations. - Experienced in client-facing communication, delivering clear performance insights, optimization recommendations, and proactive planning for future campaigns and initiatives. - Collaborate with internal teams across other paid media channels, organic social, creative, analytics, and SEO to support integrated marketing strategies. - Support tracking implementation and troubleshooting, including pixel tracking, event setup, and custom conversions. - Identify and execute test-and-learn opportunities such as creative testing, audience experimentation, and new platform features. Should be comfortable implementing in-platform lift studies. - Participate in campaign QA processes to ensure campaigns are launched according to best practices and agency standards. - Stay up to date on paid social platform updates, trends, and emerging opportunities, particularly within the hospitality and travel space. Desired Qualifications: - 4+ years of hands-on experience managing paid social campaigns. - Experience managing campaigns with conversion-focused objectives and measurable performance KPIs. - Familiarity with Meta, TikTok Ads Manager, and other paid social platforms. - Experience supporting campaigns with monthly budgets in the five-figure range preferred. - Experience working with hospitality, travel, tourism, or destination brands (hotels, resorts, tourism boards, or DMOs) is strongly preferred. - Understanding of travel marketing dynamics, including seasonal demand, geographic targeting, and traveler audience segmentation. - Strong analytical mindset with the ability to interpret data and translate insights into optimizations. - Proficiency in Excel/Google Sheets and PowerPoint/Slides for reporting and analysis. - Strong organizational skills and attention to detail when managing multiple campaigns simultaneously. - Self-motivated, proactive, and comfortable working in a fast-paced agency environment. - Meta Blueprint and/or Google Analytics certifications are a plus. Benefits: - Competitive salary and benefits package. - Medical, Dental, Vision - Life / AD&D - FSA - Health / Dependent Care - Voluntary Life / AD&D - Retirement Plan - FTO - Flexible Time Off - Paid Holidays Annually: 13 - Opportunities for professional development and growth. - Collaborative and dynamic work environment. - Contribution to impactful and innovative projects in the digital space. Compensation Disclaimer: Compensation Range: $90,000 - $105,000 annually. Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to job-related knowledge, level of relevant experience, education, skills and geographic location (to account for comparative cost of living). 85SIXTY reserves the right to modify this pay range at any time. EEO Statement: 85SIXTY is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Staffing / Recruiting Agencies: To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at 85SIXTY. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. 85SIXTY does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, 85SIXTY employees or any other company location. 85SIXTY is not responsible for any fees related to unsolicited resumes/applications.

• Own every organic channel for the auction business: Instagram, Threads, X, TikTok, Facebook, LinkedIn, YouTube, Reddit and old-school auto forums (Audi-World, Bimmerforums, and similar) • Plan and publish the organic social content calendar across every channel above • Build, shoot, edit, and post video and static creative yourself • Monitor engagement and community sentiment, and jump into threads where it matters • Promote live auctions organically to drive bidders, watchers, and comments alongside submissions • Be the community voice in helping guide the strategy for each channel, including framing the distinct voices, distinct purposes that we use for each platform • Discover how social can help prevent funnel drop-offs between discovery, submission, and auction going live and close those gaps • Set channel-level KPIs and hit them

Role Description This role manages the development and execution of integrated healthcare professional (HCP) media campaigns for the THV business unit at Edwards Lifesciences. This person will demonstrate applied strategy, cross-functional influence, and executional leadership. The Manager plays a key role in audience strategy, channel planning, and campaign management, ensuring media investments drive measurable impact. Join a high-performing, purpose-driven team within Edwards Lifesciences’ Transcatheter Heart Valves (THV) division, where we communicate the life-changing value of our therapies for patients with aortic stenosis. This is an exciting opportunity to contribute to a dynamic Global Brand and Digital Marketing team focused on innovation, impact, and excellence. How you'll make an impact: - Lead media strategy for multiple HCP campaigns, establishing media goals, channel roles, and investment approach, while guiding tactical considerations in partnership with media agency. - Support strategic analyses around HCP audience segmentation, content personalization and deployment (owned and paid), and data amplification. - Drive translating business objectives into actionable media strategies and executional plans, providing clear strategic direction and guardrails while leveraging agency expertise, tools, and platforms. - Oversee campaign activation, ensuring plans are delivered in line with strategic intent and business priorities. - Lead ongoing optimization discussions, providing final decision-making on key investment shifts and in-flight adjustments. - Continuously evaluate and evolve media plans based on performance insights, business shifts, and opportunities surfaced through agency and internal teams. Strategic Partner & Thought Leadership - Build strong, trust-based relationships with cross-functional partners across the THV business unit through consistent collaboration and media expertise. - Serve as a strategic advisor to marketing stakeholders, translating business priorities into clear media direction and recommendations. - Provide guidance on tradeoffs, priorities, and investment strategies to ensure alignment with business goals. - Keep a strong pulse on competitive activity and first-to-market opportunities for HCP activation. - Contribute to the development of media POVs and best practices, informed by campaign learnings and agency insights. - Champion a test-and-learn approach, supporting clear hypotheses, measurement frameworks, and decision-making on scaling successful initiatives. Audience & Channel Strategy - Support development and refinement of HCP audience segmentation, sizing, and targeting strategies grounded in business objectives and available data. - Partner with agency to translate audience frameworks into actionable, platform-ready targeting approaches. - Ensure audience strategies are consistently applied across channels and campaigns. - Contribute to channel selection and investment allocation decisions based on audience insights, objectives, and performance trends. - Identify opportunities to expand reach, improve targeting precision, and unlock new audience growth segments. Campaign Management & Optimization - Oversee in-market campaign performance and partner with agency on optimization strategies. - Monitor budget pacing, delivery, and performance to ensure plans deliver in full and meet KPIs. - Identify opportunities to improve efficiency and effectiveness throughout the campaign lifecycle. Measurement & Reporting - Support implementation of measurement frameworks aligned to business and audience objectives in close collaboration with ELS THV Analytics team. - Analyze campaign leading and lagging performance indicators and synthesize insights into clear, actionable recommendations. Cross Functional Collaboration - Serve as day-to-day contact across marketing, field, global portfolio, digital, analytics, research, finance, and agency partners (media, creative, PR) and represent media across consumer and patient marketing initiatives. - Support planning cadence, including status meetings, finance forecasting, campaign updates, and business reviews. - Ensure clear communication, alignment, and follow-through across stakeholders. - Elevate paid media best practices in creative and messaging discussions, identifying opportunities to strengthen integration across paid, owned, and earned channels. - Partner closely with consumer/patient counterparts to ensure alignment and continuity across HCP and consumer/patient media efforts. - Partner with media and marketing operations team members to ensure timelines, deliverables, processes, MLR requirements, and quality standards are met. - Contribute to improving media processes, tools, and ways of working within the THV business unit. Qualifications - Bachelor's Degree or Equivalent in related field with 8 years of work experience or equivalent work experience based on Edwards criteria Required - Master's Degree or equivalent in related field with 6 years of work experience or equivalent work experience based on Edwards criteria Preferred Requirements - Strong understanding of digital marketing ecosystem including website, content, and CRM. - Experience working on HCP media campaigns, with working knowledge on NPI-based targeting is a plus. - Cardiology specialty experience ideal but not required. - Understanding of ever-changing HCP media vendors and landscape preferred. - Strong understanding of HCP media channels, including digital, social, programmatic, video, EMR, point-of-care, emails, and other professional platforms. - Experience developing clear, insight-driven media briefs that translate business and audience objectives into strategic plans. - Working knowledge of audience targeting, buying strategies, ad ops, media ad tech, campaign measurement (e.g., brand lift, ad effectiveness, incrementality), and optimization approaches. - Strong organizational skills with the ability to manage multiple campaigns simultaneously. - Effective communication and collaboration skills across cross-functional teams and agency partners. - Ability to develop long-term media strategies and can navigate ambiguity, complexity, and business pivots. - Adaptable and open to new ways of working to drive innovation and continuous improvement. - Strict attention to detail. - Adheres to all company policies, procedures, and business ethics codes. - Self-starter with a positive attitude, integrity, and drive to grow. Location This role can be based in Irvine, CA, or Hybrid or Remote. If remote, this person may need to travel to Irvine campus occasionally for key meetings and events. Benefits - Competitive salaries - Performance-based incentives - A wide variety of benefits programs to address the diverse individual needs of our employees and their families. COVID Vaccination Requirement Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.