• Own the content and storytelling strategy across all channels. • Plan and execute a video-first content marketing strategy. • Manage social media strategy, calendars, publishing, and engagement. • Lead and review Arabic blog and written content through a team of writers. • Manage influencer and Affiliate partnerships from planning to performance. • Lead and coach the content team and external contributors. • Define, track, and optimize content KPIs (engagement, leads, enrollments).

• Apply on-page SEO best practices including keyword optimization, metadata, heading structure, internal linking, readability, and structured data markup (Schema.org) to improve search visibility and enable rich results. • Optimize content for both traditional search engines and AI-driven platforms (ChatGPT, Perplexity, Google AI Overviews) by ensuring clear, authoritative, and well-sourced information that can be accurately summarized and cited. • Structure content to support defined conversion goals such as event registrations, downloads, contact inquiries, and membership actions while maintaining natural language patterns that perform well in voice search and conversational queries. • Conduct routine content audits to identify optimization opportunities, content gaps, and pages at risk of losing visibility to AI-generated answers. • Recommend updates that add unique value, original research, or expert perspective. • Monitor and improve Core Web Vitals, page speed, and mobile experience as ranking factors, coordinating with development teams on technical improvements. • Track search landscape changes including algorithm updates, new SERP features, and the growing influence of AI answer engines. • Adapt content strategy to maintain visibility across evolving discovery channels. • Maintain SEO/AEO/GEO standards across all content updates, ensuring consistent implementation of best practices while building topical authority and E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness). • Execute and coordinate content updates across websites, including page copy revisions, metadata updates, internal links, and calls-to-action. • Manage incoming internal content requests and prioritize updates based on impact and project timelines. • Ensure editorial consistency, tone, clarity, and messaging alignment across website content. • Perform quality assurance checks after updates to confirm correct implementation, functioning links, and accurate content display. • Provide guidance on content hierarchy and page structure to improve clarity and scanability (e.g., section ordering, above-the-fold content priorities). • Recommend improvements to content modules, page layouts, or recurring patterns based on performance trends and stakeholder needs. • Collaborate with web and development colleagues to implement content and visual design improvements. • Monitor and report on performance indicators connected to content efforts, such as search visibility, engagement metrics, and CTA interactions. • Use performance insights to recommend future optimization opportunities and content updates. • Analyze website analytics and search performance data to measure progress against key performance indicators (KPIs) such as organic traffic, keyword rankings, click-through rates, and conversion metrics. • Use insights to inform content priorities and demonstrate continuous improvement over time.

CSL's R&D organization is accelerating innovation to deliver greater impact for patients. With a project-led structure and a focus on collaboration, we’re building a future-ready team that thrives in dynamic biotech ecosystems. Joining CSL now means being part of an agile team committed to developing therapies that make a meaningful difference worldwide. Could you be our next Senior Director, Regional Ecosystem Lead (US Westcoast)? The job is remote in the San Fransico CA or San Diego CA area. This is a hybrid position and is onsite three days a week. Position Description Summary ​ Serve as CSL’s key leader in the key innovation hubs to enhance the CSL external brand leading to BD deal flow to grow our pipeline. These senior leaders will combine ecosystem engagement, strategic scouting, and deal team leadership to ensure CSL maintains a strong presence and pipeline of opportunities across biotech, academia, and investment networks. This role partners with global R&D;, business development, and legal teams to strengthen the organization’s innovation pipeline and competitive advantage. The individual will leverage deep internal organizational knowledge, align with the GLG, and internal subject matter experts (SMEs) to position CSL as the partner of choice in the key ecosystems of biotech innovation. ​ Main Responsibilities & Accountabilities ​ Serve as the key CSL leader within the regional innovation ecosystem, actively sourcing opportunities aligned with all TA strategies and portfolio priorities. Create new partnership opportunities for GLG presence within each ecosystem. ​ Maintain and expand strategic relationships with universities, incubators, accelerators, venture capital firms, and local organizations to amplify CSL’s external innovation priorities. ​ Partner closely with TA Search Leads to conduct regional searches, plan engagements and conferences, and share regional insights and updates. ​ Serve as a senior member of deal teams occurring in each region, supporting transactions from identification through due diligence and help lead relationships with external partners through deal close. ​ Organize and represent CSL at local external innovation events, such as CSL-hosted innovation days, and ensure strong visibility in the ecosystem. ​ Actively participate as a board member in key industry bodies and associations (e.g., MassBio , AusBiotech , Californai Bio, etc.) and pursue board or committee memberships to influence industry direction and strengthen networks. ​ Maintain intimate knowledge of internal organizational capabilities, priorities, and SMEs and engage internal experts to enhance credibility and reputation externally. ​ Provide insights on regional biotech trends, competitive landscape, and innovation hotspots. ​ Work closely with R&D; BD, and legal teams to evaluate and integrate external assets. ​ Qualifications & Requirements ​ 12+ years in biopharma, external innovation, or business development with strong regional network and ecosystem knowledge. ​ Advanced degree required (PhD, MD, or equivalent). ​ Proven track record of enhancing Pharma senior leadership presence/reputation as a partner of choice in biotech ecosystems to drive BD deal flow. ​ Proven ability to source and evaluate external opportunities and lead deal execution. ​ Strong relationship-building skills with academic, biotech, and investment communities. ​ ​ The expected base salary range for this position at hiring is $268,000 - $328,000. Please note this salary range reflects the minimum and maximum base pay that CSL expects to pay for this position at the listed location as of the time of this posting. Individual base salary for a successful candidate is determined by qualifications, skill level, experience, competencies and other relevant factors. In addition to base salary, total compensation for this role may also include incentive compensation and equity. #LI-HYBRID About CSL Behring CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients’ needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives. CSL Behring operates one of the world’s largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries. To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor  visit https://www.csl.com/ and CSL Plasma at https://www.cslplasma.com/ . Our Benefits For more information on CSL benefits visit How CSL Supports Your Well-being | CSL . You Belong at CSL At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future. To learn more about inclusion and belonging visit https://www.csl.com/careers/inclusion-and-belonging Equal Opportunity Employer CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement .

• As Head of Digital and Content Marketing, you will report to the CMO and define and lead the strategy, vision, execution, and evolution of our digital presence, content ecosystem, and social media engagement. • You will build, mentor, and scale a high-performance team across digital, content and social media. • You are the strategic voice for how our brand story is told in the digital space, across owned, earned, and paid channels and are accountable for measurable business impact (brand awareness, demand generation, customer retention) via content and social. • You will partner cross-functionally with marketing, product, and sales and other stakeholders to ensure integrated, on-brand, high-impact digital storytelling.