• Own end-to-end execution of assigned in-person events, including industry conferences, field activations, customer meetings, and partner collaborations. • Manage event logistics such as vendor coordination (booth, swag fulfillment, catering), venue selection, registration, speaker management, invoices and billing, attendee communications, lead scanning, and onsite delivery. • Own lead capture and delivery. Implement lead collection strategies, engagement tactics, data hygiene management and follow-up strategies in all events. • Collaborate with marketing partners (demand generation, marketing operations, product marketing, campaigns, design) to ensure messaging, positioning, and campaign alignment. • Maintain detailed timelines, run-of-show plans, event documentation, and communication workflows. • Build and maintain templates, playbooks, and systems that scale event operations and support consistency. • Track and analyze performance across assigned events, including registrations, attendance, engagement, lead volume and pipeline influence. Use HubSpot and Salesforce to track event-sourced leads through the sales funnel, measure pipeline contribution, and calculate ROI for each event investment. • Create dashboards & insights: Develop recurring reports on key metrics (lead source, conversion rates, pipeline velocity by event type) and share recommendations with leadership to optimize future event planning. • Work with MarketingOps and RevOps teams to configure event campaigns in Salesforce/HubSpot, set up lead routing, and ensure data hygiene. • Partner with Sales and Client Partnerships to align on event goals, staffing needs, outreach plans, and follow-up execution. • Evaluate potential hosted, virtual, and third-party events, assessing audience fit, pipeline opportunity, cost, and strategic value.

• Support the planning and execution of regional field marketing events, partner events, webinars, and corporate marketing programs. • Maintain event timelines, task lists, registration details, calendars, and planning documents to keep programs on track. • Coordinate event logistics including venues, catering, shipping, promotional materials, attendee lists, signage, and onsite details. • Partner with marketing, sales, partner alliances, and content teams to support event promotion, attendee targeting, and follow-up. • Help gather event requirements, deadlines, creative needs, speaker details, and internal approvals. • Serve as a day-to-day coordination point for assigned events, escalating issues and decisions as needed. • Assist with vendor outreach, estimates, invoices, contracts, purchase requests, and budget tracking. • Maintain organized event records, including budgets, attendee reports, vendor information, and post-event documentation. • Support cost-effective planning while following internal processes and brand standards. • Support onsite and virtual event execution, including setup, registration, attendee support, materials, and post-event wrap-up. • Coordinate post-event activities such as attendee list updates, lead handoff support, survey distribution, and follow-up communications. • Assist with basic event reporting, including attendance, engagement, feedback, and lessons learned.

• Create an annual events strategy and plan • Drive planning, execution, and optimization of events • Maintain project deliverables and timelines • Own event logistics and production • Partner with cross-functional teams to develop activations

• Make a difference in the lives of the underserved • Attend the Wellpath Virtual Hiring Event • Connect with the recruiter to confirm day and time • Provide availability to interview