• Plan, launch, manage, and optimize Connected TV, OTT, YouTube TV, and video-first paid media campaigns. • Work directly with CTV providers, publishers, platforms, and media partners to evaluate inventory, pricing, targeting capabilities, and campaign opportunities. • Build and scale CTV campaigns focused on direct-response performance, lead generation, cost efficiency, and measurable business outcomes. • Manage campaign pacing, spend, targeting, placements, creative performance, and optimization decisions. • Analyze campaign data to identify what is working, what is underperforming, and where additional testing or budget should be allocated. • Partner with internal marketing, creative, analytics, and leadership teams to improve campaign strategy and performance. • Provide clear reporting and insights on campaign results, including spend, cost per lead, conversion performance, audience performance, and ROI. • Help evaluate new opportunities across emerging video, streaming, social, display, and AI-driven advertising channels. • Stay current on the evolving CTV, OTT, streaming, and video advertising landscape. • Bring forward recommendations on how EIP can diversify beyond traditional search and strengthen its paid media mix.

• Own end-to-end video production from business goal to polished final cut: AI generation, compositing, motion graphics, sound design, color grading, and finishing. • Tell stories through video. Every piece has narrative structure, intentional pacing, and a clear arc. Write your own scripts and storyboards. Understand how music, silence, and timing serve the narrative. • Produce high-volume short-form and long-form content using AI video gen models combined with traditional finishing. Same-day or next-day turnaround with social, PMM, and brand teams. • Build and document repeatable AI video workflows that increase output velocity without sacrificing quality, and that the broader team can leverage. • Stay on the bleeding edge: evaluate new AI video models within days of release and integrate what works into production pipelines.

• Create and deliver year-round Iowa Athletics video content for BTN’s social, digital and broadcast channels • Collaborate with Senior Manager, Digital, and Content Coordinators to produce video content for digital and social platforms (Facebook, Twitter, Instagram, TikTok, YouTube) • Use sound editorial judgement and BTN/Iowa viewer trends to produce content/highlights to serve an Iowa audience • Drive day-to-day content collaboration with the Iowa Athletics Department (Communications, Social Media, and Video Teams) • Shoot, edit, and produce long-form storytelling content for BTN’s Crossover Franchise series, including At The Net (volleyball), On The Pitch (soccer), On The Beam (gymnastics), On The Mat (wrestling), On The Court (women’s basketball), and At The Plate (baseball/softball) • Shoot, edit, and deliver content from live sporting events • Perform pre/post video production optimized for social media sharing • Ensure all content aligns with brand standards – consistent in style, quality, and voice • Cover real-time breaking Iowa Athletics news • Occasionally execute duties of field producer on ENG shoots • Manage video inventory and share assets with key internal stakeholders

• Create and deliver year-round UCLA Athletics video content for BTN’s social, digital and broadcast channels • Collaborate with Senior Manager, Digital, and Content Coordinators to produce video content for digital and social platforms (Facebook, Twitter, Instagram, TikTok, YouTube) • Use sound editorial judgement and BTN/UCLA viewer trends to produce content/highlights to serve a UCLA audience • Drive day-to-day content collaboration with the UCLA Athletics Department (Communications, Social Media, and Video Teams) • Shoot, edit, and produce long-form storytelling content for BTN’s Crossover Franchise series, including At The Net (volleyball), On The Pitch (soccer), On The Beam (gymnastics), On The Court (women’s basketball), and At The Plate (baseball/softball) • Shoot, edit, and deliver content from live sporting events • Perform pre/post video production optimized for social media sharing • Ensure all content aligns with brand standards – consistent in style, quality, and voice • Cover real-time breaking UCLA Athletics news • Occasionally execute duties of field producer on ENG shoots • Manage video inventory and share assets with key internal stakeholders