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Paid Media Specialist – CTV & Video
Location
United States
Posted
1 day ago
Salary
$95K - $155K / year
Seniority
Senior
Job Description
Paid Media Specialist – CTV & Video
Elite Insurance Partners
• Plan, launch, manage, and optimize Connected TV, OTT, YouTube TV, and video-first paid media campaigns. • Work directly with CTV providers, publishers, platforms, and media partners to evaluate inventory, pricing, targeting capabilities, and campaign opportunities. • Build and scale CTV campaigns focused on direct-response performance, lead generation, cost efficiency, and measurable business outcomes. • Manage campaign pacing, spend, targeting, placements, creative performance, and optimization decisions. • Analyze campaign data to identify what is working, what is underperforming, and where additional testing or budget should be allocated. • Partner with internal marketing, creative, analytics, and leadership teams to improve campaign strategy and performance. • Provide clear reporting and insights on campaign results, including spend, cost per lead, conversion performance, audience performance, and ROI. • Help evaluate new opportunities across emerging video, streaming, social, display, and AI-driven advertising channels. • Stay current on the evolving CTV, OTT, streaming, and video advertising landscape. • Bring forward recommendations on how EIP can diversify beyond traditional search and strengthen its paid media mix.
Job Requirements
- 3+ years of hands-on paid media experience, with a strong emphasis on CTV, OTT, YouTube TV, or video advertising.
- Direct experience managing CTV or streaming video campaigns.
- Experience working directly with CTV providers, publishers, or end platforms is strongly preferred.
- Strong understanding of CTV campaign setup, audience targeting, pacing, attribution, reporting, and optimization.
- Proven ability to manage meaningful ad spend and make confident performance-based decisions.
- Strong analytical skills with the ability to turn campaign data into clear recommendations.
- Experience in direct-response marketing, lead generation, or performance marketing.
- Comfortable working in a fast-moving environment where campaign performance directly impacts revenue.
- Strong communication skills and the ability to explain performance insights to marketing leaders and executives.
Benefits
- 401(k) with company match
- Generous paid time off and paid holidays
- Comprehensive medical, dental, vision, life, and disability insurance
- Collaborative, high-performance culture with room for growth
- Opportunity to help build and scale a major media channel for a growing national company
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