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Coupa Software logo
Coupa Software

Spend is the fuel to help your company deliver performance, profitability, and purpose!

Principal Industry Advisor

Business Development RepBusiness Development RepOtherRemoteTeam 1,001-5,000Since 2006H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

99 days ago

Salary

0

No structured requirement data.

Job Description

Principal Industry Advisor

Coupa Software

The Impact of a Principal Industry Advisory at Coupa: Help our prospects and customers accelerate their Total Spend Management (TSM) maturity and maximize the value they get from Coupa. Establish Coupa as the premier and credible partner in TSM by showcasing our deep industry experience and expertise. Partner with pre and post sales stakeholders to bring industry expertise to all facets of Coupa’s customer value lifecycle. What You'll Do: Go-to-Market Strategy and Pipeline Generation: Develop and execute a comprehensive and actionable industry business plan to generate demand and grow the sales pipeline. Sales Cycle Support: Provide senior-level support during sales cycles to increase win rates and deal sizes. Customer Engagement and Adoption: Serve as an on-demand industry expert for strategic customer engagements. Customer Success Stories: Build a strong ecosystem of sub-industry customer references to serve as credible proof points of Coupa’s value proposition. Industry-Focused Marketing: Create compelling, industry-specific content and thought leadership to drive brand awareness and differentiation. Strategic Account Support: Offer industry advisory for account planning and help shape engagement strategies for key strategic accounts. Feedback and Innovation: Act as a crucial link for market feedback and collaborate with Product teams to integrate research and industry knowledge into the software.

Job Requirements

  • 9–12+ years in large, multinational software or IT organizations, with deep expertise in at least one industry or solution segment.
  • Direct experience partnering with Sales Management and Field Sales.
  • MBA or advanced degree in finance, economics, or related field preferred.
  • Strong customer-facing abilities with the credibility and confidence to engage stakeholders at all levels.
  • Proven ability to develop industry-specific go-to-market strategies and deliver clear, compelling written and verbal narratives.
  • Demonstrated success managing multiple projects simultaneously and collaborating effectively with internal and external stakeholders.
  • Skilled at translating best practices into scalable, repeatable programs and training materials.
  • Thrives in fast-paced environments with strong drive, competitiveness, and commitment to excellence.

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