• Expanding Squishable’s core business lines while developing and executing strategies to support the new product line launches. • Managing and developing the internal sales team, which consists of six to eight sales professionals who handle house account sales, trade show operations, and national and key account management. • Building Squishable's inside sales strategy, including developing outreach programs, training sales staff, and determining incentive programs • Managing and training Squishable’s independent sales representative teams. • Developing and growing the existing domestic customer base by building specialty, national, and mid-tier retailers, catalog, and buying group relationships. • Managing 10-15 national and international trade shows annually, including attending and representing the company at high-profile shows • Soliciting feedback and implementing suggestions from Squishable’s most important wholesale customers through semi-annual meetings of our retailer boards. • Growing Squishable’s European subsidiary by: • Working with the executive team to formulate and execute our European growth strategy; • Recruiting and training independent European sales representative teams or distributors; and • Coordinating with the production and sourcing team to determine the optimal product selection for the European market. • Growing Squishable’s international market share by working with existing international distributors outside of Europe and generating leads for new distributors. • Working directly with customers in our custom/white-label production business. • Working in tandem with the product development team to develop new lines and product concepts. • Other duties as assigned.

• New Business Acquisition: Source, identify, and secure new business opportunities with media agencies and mid-market enterprises. • Client Relationship Management: Establish and nurture strategic partnerships with key decision-makers and influencers to deeply understand their marketing objectives and align KNOREX’s solutions to meet their goals. • Product Expertise: Develop a comprehensive understanding of KNOREX’s products, positioning, pricing, and proposal models. • Sales Strategy Execution: Implement targeted sales strategies that align with company revenue and profit objectives, consistently meeting or exceeding assigned quotas. • Pipeline Management: Maintain excellent sales hygiene by tracking selling activities, contacts, deals, strategies, and reporting. • Professionalism & Representation: Conduct all business dealings with the highest level of professionalism, and represent KNOREX at key industry events and trade conferences.

• Effective customer-based and fact-based selling strategies. • Development of winning relationships with the retail community. • Alignment and adherence to a disciplined net revenue management process. • Effective management of distribution and broker partners. • Working collaboratively with functional teammates in operations, finance, and marketing.

Role Description Individual contributor role working from home anywhere in the Western United States. Desired locations are Boise, Seattle, San Antonio, LA, San Francisco, or Sacramento. The Director of Sales - West role is accountable for delivering annual operating plan results through: - Effective customer-based and fact-based selling strategies. - Development of winning relationships with the retail community including conventional and club customers. - Alignment and adherence to a disciplined net revenue management process. - Effective management of distribution and broker partners. - Working collaboratively with functional teammates in operations, finance, and marketing to leverage the collective strengths of our organization. This is an individual contributor leadership role with significant cross-functional and broker influence. Essential Functions - Net Revenue Management: Help implement and execute a disciplined management process that optimizes the gross sales-to-net sales equation. - Assist in building customer-specific annual plans including trade calendar development, assortment, merchandising, pricing, promotion, and all aspects of trade spending. - Adhere to trade spend budgets and meeting overall P/L goals via this net revenue management process. - Category Leadership: Lead the continued development of our category leadership strategy, which includes fact-based selling story development and collaboration with business insights team to optimize sales and profitability. - Winning Customer Relationships: Develop win-win customer relationships that position our company as the category expert and consultant for their business. - Sales & Operational Process: Execute the S&OP process build by sales and executive management in partnership with the supply chain and finance functional teams. - Communication: Develop strong lines of communication internally with the rest of the sales team and cross-functional colleagues, and externally with broker/distributor partners and others to ensure alignment across the business. *Examples of Key Retail Accounts: Albertsons Companies Inc., HEB, Winco, The Save Mart Companies, Raley’s, Smart & Final, Stater Bros, Grocery Outlet, etc. Qualifications - BA/BS Degree preferred in related field (Business or Marketing). - 5+ years of experience in CPG sales, key account management, or retail leadership. - Significant experience managing Albertsons Companies, Inc. as a key account, with proven success in net sales growth, distribution expansion, and trade spend optimization. - Experience in natural/specialty foods, plant-based, or CPG categories strongly preferred. - Remote within the Western U.S., with ability to travel ~40% (customer visits, trade shows, headquarters alignment). Requirements - Initiative: Self-starter who identifies and acts on opportunities to accelerate results. - Strategic + Creative Problem Solving: Ability to define the issue/opportunity, gather the facts, develop the range of solutions, sort out the strengths and limitations, and arrive at a recommendation that best meets the needs of the business. - Project Management: Strong project management skills; demonstrated ability to manage project from start to finish, including coordinating activities across multiple functional groups with non-direct reporting resources. - Budget Management: Proven ability to effectively manage trade spend/selling expense budgets through a well-defined set of processes and methods. - Selling Story Development: Proven ability to proactively identify business opportunities/issues; mine the data, define the insights and build fact-based selling tools that support communication to customers. - Business Relationships: Must have strong "people" skills, ability to develop strong internal and external relationships and bring to bear your influence across our organization and externally to our customers. - Written and Verbal Communication: Highly developed written and verbal communication skills; ability to communicate status, plans, issues, and updates effectively, appropriately, and in a timely manner. - Organization and Execution: Highly organized; proven ability to effectively plan and execute to accomplish objectives. - Positive, supportive attitude. - High level of integrity and professionalism. - Experience working in a startup, high-growth company, or similarly fast-paced environment. - Systems: Proficient in Microsoft Excel and PowerPoint. - Data: Familiarity with IRI/Nielsen, SPINS, Shopper 360, etc. data sets. Benefits - Salary range: $125,000 to $175,000 depending on location, qualifications, and experience. - Other compensation: Annual bonus potential. - General description of benefits: Medical, Dental & Vision coverage; 401(k) Retirement Plan with company match; Life Insurance; Long Term Disability Insurance; Paid Time Off; New Parent Leave; Wellness Resources. Company Description nutpods is a high-growth food and beverage company best known for its plant-based, dairy-free coffee creamers, loved by coffee drinkers nationwide. A leading dairy-free creamer brand across retail and online channels, nutpods has built a passionate consumer following and a strong foundation for continued growth. We are a small, entrepreneurial team with ambitious plans for the years ahead. That means every role has real impact, broad visibility, and the opportunity to help shape the future of the brand. Our culture is of huge importance to the owners and team at nutpods. We are looking for people who will be a great addition to our culture: - Kind: We treat each other with kindness and mutual respect. - Dynamic: We are full of energy and defined by constant progress, collaboration, and new ideas. - Relentless: We relentlessly pursue a crazy good product, business, and team. - Empowered: We empower each other to fail forward with trust, transparency, and the opportunity to learn and grow. - Passionate: We take immense pride in what we make, how we work together, the impact we have, and how we treat people.