• Build, manage, and troubleshoot GoHighLevel automations, pipelines, and workflows end-to-end. • Clean, segment, and maintain CRM data to ensure accurate lead tracking, tagging, and reporting. • Build and launch email marketing campaigns from list segmentation and copy through automation sequencing and post-send performance reporting. • Document workflows and standard operating procedures so systems are repeatable and transferable across the team. • Monitor automation performance (open rates, pipeline movement, funnel drop-off) and proactively flag and fix breakdowns. • Maintain organized project tracking via Monday.com, working to weekly agendas and delivering structured updates without requiring follow-up. • Support LinkedIn presence with scheduling and light engagement to grow reach among architects, designers, contractors, and hospitality professionals. • Assist in producing sales collateral (brochures, DFY sales guides, avatar-specific scripts) using Canva, maintaining brand consistency. • Leverage AI tools to speed up content and copy production where needed.

Role Description This is a fully remote position open to candidates located anywhere in Canada. You'll work alongside a global operations team supporting external communications for one of our largest enterprise clients, handling JSON, HTML, and Liquid across 33+ languages. This role spans both Zeta Marketing Platform campaign work and proprietary messaging tools. - Building and executing communications inside a live game ecosystem. - Requirements shift fast and deadlines don't move. - Project Management sets priorities, but they can't triage every fire. - You need to read a request, spot the problem, and act without waiting to be told exactly how. Qualifications - 2+ years of hands-on experience with JSON, Liquid, and HTML in a production environment. - Experience supporting localization at scale. - Demonstrated comfort working with ambiguity and re-prioritizing work mid-sprint. Requirements - This is not a "familiar with" requirement; we are looking for candidates with direct, hands-on experience. - This isn't simply translating copy; it's managing marketing operations messaging across dozens of languages without breaking layout, logic, or meaning while working alongside a highly functioning translation team. - Be prepared to share an example of a time you had to triage competing priorities without clear direction. Company Description

• Gestione operativa delle campagne email e delle audience su piattaforma Microsoft Dynamics 365 Customer Insights. • Configurazione e esecuzione delle campagne. • Gestione dei segmenti e delle customer journey. • Monitoraggio delle performance e supporto alle attività di reporting.

Title: SEM Ad Operations Manager, Paid Search Activation Location: Irving United States Job Description: Hybrid time type Full time job requisition id 26975949 This is a pivotal opportunity to join Citi’s U.S. Consumer Cards Paid Media team and take ownership of the operational backbone for our paid search marketing efforts. As the Manager, Paid Search Operations, you will ensure the flawless execution and data integrity of large-scale campaigns across major search platforms, directly contributing to the growth of one of the largest card issuers in the United States. Your work is critical to delivering a client-centric, digital-first experience for millions of customers. Responsibilities - Manage the end-to-end execution and trafficking of paid search campaigns across Google Ads, Microsoft Ads, and SA360 to ensure timely and accurate activation. - Own the operational quality of all campaigns by proactively identifying, troubleshooting, and resolving setup, tracking, and delivery issues. - Govern the complete paid search tracking and measurement framework to ensure data accuracy and consistency across all platforms. - Create, configure, and manage all paid search conversion tracking, including Floodlight tags in CM360 and conversion events in Google Ads and Microsoft Ads. - Partner with internal technology and tagging teams to manage the deployment of all necessary tags and pixels through Citi’s tag management systems. - Maintain strict governance over campaign and data structures, including naming conventions, taxonomy, and hierarchies, to ensure data integrity for reporting and analytics. - Identify and implement workflow improvements and automation opportunities to enhance operational efficiency and scalability in a high-volume environment. Required Qualifications & Skills - Possess 5-8 years of hands-on experience in a paid search ad operations or technical digital marketing execution role. - Demonstrate hands-on-keyboard expertise with the Google Marketing Platform, including Google Ads, SA360, and Campaign Manager 360. - Have proven experience creating and managing Floodlight tags and other conversion events within native ad platforms. - Show strong technical proficiency working with tag management systems (TMS) to deploy and validate marketing pixels and tracking tags. - Hold a bachelor’s degree or have equivalent professional experience. Beneficial Skills & Qualifications - Hold a Master’s degree in a related field. - Possess a deep understanding of digital marketing attribution models and conversion rate optimization methodologies. - Have experience working in a large, matrixed organization, particularly within the financial services industry. What We Offer This role offers a unique opportunity to own a critical operational function within a leading global financial institution, driving the success of large-scale marketing campaigns that reach millions. As a key member of our Paid Media team, you will have the chance to shape our operational standards and contribute to significant business growth. - We support our employees in maintaining a healthy work-life balance through our hybrid work model, allowing you to work 3 days in the office and 2 days remotely. - You will have access to a wealth of learning and development resources to help you grow your career and stay at the forefront of digital marketing technology. - Your work will directly contribute to the growth and innovation of Citi’s largest market, the U.S. Consumer Cards business. - We provide a competitive benefits package and a firmwide commitment to employee well-being, with programs and resources to support your financial and personal health. Build the operational foundation of our digital marketing success and apply today. ------------------------------------------------------ Job Family Group: Marketing ------------------------------------------------------ Job Family: Advertising, Branding and Media ------------------------------------------------------ Time Type: Full time ------------------------------------------------------ Primary Location: Irving Texas United States ------------------------------------------------------ Primary Location Full Time Salary Range: $87,360.00 - $131,040.00 In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire. Most Relevant Skills Please see the requirements listed above. Other Relevant Skills For complementary skills, please see above and/or contact the recruiter. Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.