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Director, Integrated Demand Programs
Location
United States
Posted
4 days ago
Salary
0
Seniority
Lead
Job Description
Director, Integrated Demand Programs
NICE
• Own Integrated Demand Strategy: Develop and execute global or regional integrated campaigns aligned to company priorities including AI, agentic AI, cloud, and industry solutions • Drive Pipeline and Revenue Impact: Own pipeline targets and marketing-sourced and influenced revenue • Lead Integrated Campaign Execution: Orchestrate campaigns across Digital, Field marketing, Content, Lifecycle and nurture programs • Build Scalable Campaign Frameworks: Develop repeatable, scalable frameworks for regional and field teams • AI & Agentic AI Leadership: Lead demand programs for AI and agentic AI solutions • Cross-Functional Leadership: Partner with product marketing, sales, brand & creative, and marketing operations • Data-Driven Optimization: Track and optimize performance across pipeline generation, conversion rates, ROI & campaign efficiency
Job Requirements
- 10+ years in B2B SaaS marketing, demand generation, or integrated campaigns
- Proven experience leading global, multi-channel demand programs
- Experience marketing AI/ML-based products or platforms
- Hands-on experience leveraging or implementing AI or agentic AI in marketing workflows
- Strong understanding of: ABM (Account-Based Marketing), Marketing automation (Marketo, Eloqua, HubSpot), CRM (Salesforce)
- Experience partnering closely with enterprise sales teams
- Track record of driving measurable pipeline and revenue impact
Benefits
- Own meaningful business impact: Directly influence pipeline, revenue, and growth for a strategic AI portfolio
- Lead in a category-defining space: Shape how AI and agentic AI are brought to market in a rapidly evolving landscape
- Operate at scale: Drive global programs with the reach and resources of a leading B2B SaaS organization
- Transform how marketing works: Be at the forefront of applying AI and agentic AI to modern marketing execution
- Partner with top talent: Collaborate with world-class teams across Product, Sales, and Marketing
- Grow your leadership footprint: High visibility with senior leadership and clear impact on company strategy
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