• Manage and grow an assigned portfolio of entertainment accounts while developing new business opportunities within the vertical. • Build and maintain deep account intelligence, including key buyers, influencers, production contacts, travel patterns, sourcing preferences, business potential, competitive set, and next steps. • Develop and execute account plans that support revenue growth across group, transient, extended stay, production, project-based, and special event business. • Prospect and qualify new entertainment, media, production, sports, music, streaming, live event, talent, and related accounts with potential for Hyatt hotels. • Educate entertainment buyers on Hyatt brands, hotel capabilities, location fit, service standards, and solutions relevant to their business needs. • Ensure managed entertainment accounts include Hyatt in relevant group, transient, production, project, and event sourcing opportunities. • Partner with hotel sales teams, operators, revenue management, and commercial stakeholders to align customer needs with hotel priorities and win business. • Support customer negotiations, hotel communication, and opportunity follow-up with urgency, discretion, and strong attention to detail. • Stay current on entertainment industry trends, production activity, event calendars, market conditions, forecasts, and competitive intelligence. • Use CRM, sourcing platforms, analytics, and industry tools to document activity, prioritize opportunities, and measure account performance. • Champion Hyatt initiatives and priorities with entertainment customers as appropriate, including new hotel openings, focus hotels, Essentials brands, and special initiatives. • Elevate the voice of the entertainment customer within Hyatt and participate in cross-functional projects that support National Sales priorities.

• Manage and grow an assigned portfolio of government accounts while developing new business opportunities within the vertical. • Build and maintain deep account intelligence, including key buyers, procurement contacts, travel managers, influencers, contract requirements, sourcing behavior, travel patterns, business potential, competitive set, and next steps. • Develop and execute account plans that support revenue growth across government transient, group, extended stay, training, relocation, project-based, and meeting business. • Prospect and qualify new federal, state, military, defense, government contractor, public sector, and related accounts with potential for Hyatt hotels. • Educate government buyers on Hyatt brands, hotel capabilities, location fit, service standards, security considerations, and solutions relevant to their business needs. • Support Hyatt inclusion in relevant government sourcing opportunities, RFPs, bids, lodging programs, meetings, trainings, and project-based travel needs. • Partner with hotel sales teams, operators, revenue management, legal/compliance, and commercial stakeholders to align customer needs with hotel priorities and applicable requirements. • Support customer negotiations, hotel communication, rate discussions, and opportunity follow-up with urgency, accuracy, discretion, and strong attention to detail. • Stay current on government travel trends, per diem considerations, procurement cycles, agency priorities, market conditions, forecasts, and competitive intelligence. • Use CRM, sourcing platforms, analytics, and industry tools to document activity, prioritize opportunities, and measure account performance. • Champion Hyatt initiatives and priorities with government customers as appropriate, including new hotel openings, focus hotels, Essentials brands, and special initiatives. • Elevate the voice of the government customer within Hyatt and participate in cross-functional projects that support National Sales priorities.

• Cultivate relationships with pharmaceutical and life sciences organizations, championing the unique value and clinical relevance of ModMed’s RWD solutions • Drive the entire sales process from initial lead generation to close, targeting high-value opportunities within HEOR (Health Economics and Outcomes Research), market access, commercial, clinical operations, and RWE sectors • Ensure exceptional client satisfaction through the seamless negotiation and execution of data license agreements, while continuously identifying expansion opportunities within client accounts • Act as a key brand ambassador representing ModMed at industry trade shows and conferences, actively engaging with prospects and positioning our RWD solutions at the forefront of the market • Manage and document all client interactions, quotes, and agreements meticulously within Salesforce to ensure smooth, data-driven sales operations

• Execute a territory plan focused on net‑new logo acquisition and account growth • Build, manage, and progress a qualified sales pipeline • Work within complex customer organisations by identifying key stakeholders • Support and lead customer engagements through discovery, evaluation, proposal development • Develop and deliver clear, value‑based proposals • Collaborate closely with channel partners and technology alliances • Maintain accurate opportunity tracking and forecasting • Share customer insights and competitive feedback with teams