DraftKings Inc. logo
DraftKings Inc.

Defining what it means to build and deliver the most extraordinary sports & entertainment experiences.The Crown is Yours

Manager, iGaming Operations – Personalization

OperationsOperationsFull TimeRemoteSeniorTeam 1,001-5,000Since 2012H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

1 day ago

Salary

$112.3K - $140.4K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Manager, iGaming Operations – Personalization

DraftKings Inc.

• Define and execute the strategy for personalized player experiences across our Casino and Golden Nugget brands, delivering the right games and content to the right customers at the right time. • Own the performance of the on-site player journey by establishing key performance indicators and continuously optimizing engagement, revenue, retention, and customer satisfaction. • Develop and evolve merchandising strategies using customer segmentation, game preferences, betting behaviors, denomination preferences, and lifecycle insights to create highly relevant player experiences. • Partner with the Product, Data Science, Analytics, Engineering, and Revenue Operations teams to shape the roadmap, prioritize initiatives, and launch new customer experiences. • Lead a rigorous experimentation strategy by identifying opportunities, designing and evaluating A/B tests, and scaling successful experiences across the business. • Collaborate with the Sportsbook, Predictions, Lottery, and other cross-functional teams to create seamless cross-platform customer experiences that strengthen engagement across our ecosystem. • Partner with the Game Operations, Slot Operations, and Live Dealer Teams to optimize game merchandising, content placement, and betting denomination strategies. • Shape the future of the casino experience by bringing new capabilities to market, evolving beta experiences into personalized features such as Search, Filters, Video Reels, and other customer-facing innovations.

Job Requirements

  • Bachelor's degree in Business, Economics, Marketing, Data Science, Engineering, or a related field.
  • At least 5 years of experience in iGaming, online gaming, or another digital consumer business, with a strong understanding of casino operations, lobby strategy, and customer engagement.
  • Proven experience developing personalization, merchandising, or customer experience strategies that drive measurable business outcomes.
  • Strong analytical and strategic problem-solving skills, with experience using customer insights, experimentation, and data to inform decisions.
  • Experience partnering across Product, Analytics, Data Science, Engineering, and Operations teams to deliver complex, cross-functional initiatives.
  • Excellent communication and stakeholder management skills, with the ability to influence priorities, align teams, and drive execution in a fast-paced environment.

Benefits

  • plus bonus, equity, and benefits as applicable

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