• Define the global measurement and analytics strategy directly aligned with the client’s high-level objectives (e.g., churn reduction, ROI and conversion optimization). • Lead the advancement of the company’s analytical maturity by driving an omnichannel vision (integrating data from digital and physical channels, CRM, and paid media). • Sponsor and lead automation and advanced intelligence initiatives (predictive models and machine learning) to anticipate user behavior and personalize customer journeys. • Ensure full corporate compliance with LGPD (Brazilian Data Protection Law) and Information Security through strict data governance frameworks. • Report strategic results, KPI projections, and structural insights directly to Directors and C-level executives.

• Design tagging maps and Data Layer specification architectures for GA4, Firebase and Appsflyer environments. • Implement advanced configurations in GTM, including Server-Side Tagging and writing complex JavaScript scripts. • Guide and validate technical deliveries, auditing the integrity of transaction IDs and e-commerce funnels. • Ensure compliance with LGPD (Brazilian General Data Protection Law), structuring Consent Mode flows and auditing third-party tags. • Map technological barriers in navigation flows that impact measurement and propose technical workarounds.

• Proactively develop new business by identifying, targeting, and converting new accounts. Build and manage a strong pipeline through strategic outreach, leveraging networks, insights, and tailored value propositions to engage senior stakeholders and drive opportunities from initial contact to qualification; • Act as a self-starter with a strong “hunter” mindset, taking full ownership of pipeline generation. Identify opportunities independently, drive early-stage engagement, and maintain momentum with resilience, accountability, and a focus on delivering against growth targets; • Promote our Agentic AI, ML and analytics offerings and help customer to generate value from their data. Identify and recommend how and where Qualco solutions can support clients in delivering high caliber services to their customers and achieve exceptional performance and experience. Helping turn data into insight and ultimately into actionable activities that make a measurable difference; • Manage and develop customer relationships with guidance from senior colleagues and/or manage an account team delivering day-to-day support, including coordination of all commercial aspects, such as invoicing, pricing, etc; • Proactively seek untapped opportunities around the rapidly evolving field of Generative AI and Agentic paradigms that move the needle, potentially disrupting established practices; • Develop and implement plans for complex customer accounts to identify and build relationships with relevant decision makers and influencers that enable effective engagement and resolution of issues. Manage ongoing relationships, ensure their needs are met and act as a thought leader, sharing expertise and challenge client thinking in order to promote value add services; • Set clear objectives for each sales call or meeting; tailor standard materials to make presentations to decision makers and influencers within the customer organization; and ask relevant questions to gather information, to evaluate the customer's level of interest, and to identify and respond to areas requiring further information or explanation; • Use personal expertise to identify the complex standard products and/or services offered by the organization that meet the customer's needs. Establish how and where Qualco Agentic AI, ML and analytical products and solutions can deliver value and promote their use. Present these to the customer with a clear rationale and standard commercial terms to gain the customer's agreement. Emphasize the value brought to the client and drive negotiations to achieve a mutually beneficial outcome; • Collaborate internally and work as the customer champion in cross-functional teams to build strong external customer relationships; • Develop and implement a relationship management plan for potential customer accounts to identify and build relationships with relevant decision makers and influencers within the customer organization and to enable effective two-way flow of information and resolution of issues; • Enter accurate customer information that has been gathered through research and/or through direct customer contact into the customer relationship management system, to ensure that the organization has quality data to enable effective customer retention and business development activities and ensure that team members maintain up-to-date customer relationship management data, identifying and resolving issues; • Promote Qualco at industry events and develop a personal network within the sales territory; • Maintain and renew a deep knowledge and understanding of the organization's policies and procedures and of relevant regulatory codes and codes of conduct, and ensure own work adheres to these standards; • Ensuring that all activities and duties are carried out in full compliance with regulatory requirements and supporting the continued implementation of the Group Anti-Bribery and Corruption Policy.

- Lead the end-to-end delivery of pricing and profitability analytics models for credit card portfolios. - Partner directly with senior business leaders in the Credit Risk, Pricing, and Profitability domains to understand business objectives and translate them into analytical solutions. - Drive client engagement, manage stakeholder expectations, and present insights and recommendations to executive leadership. - Lead and mentor offshore analytics teams, ensuring high-quality deliverables and timely project execution. - Oversee model development, validation, implementation, and continuous improvement while maintaining strong governance and quality standards. - Collaborate with cross-functional teams, including business, product, data engineering, and technology, to deliver scalable analytical solutions.