• Monitor social media platforms and online communities for emerging trends, conversations, and opportunities. • Maintain and execute content calendars across multiple accounts and platforms. • Curate and source relevant content that aligns with organizational goals and messaging. • Draft social media copy, captions, posts, and rapid-response content. • Track political, cultural, and social media trends to inform content strategy. • Assist with content planning, scheduling, and publishing. • Collaborate with team members to develop creative and timely social media campaigns.

• Build comprehensive content plans tailored to diverse client goals and audiences, advising directly on what to create, how to position the brand, and how to distribute content for maximum reach and ROI. • Conceptualize native social content ideas, thumb-stopping hooks, and platform-specific campaign plans that are both creatively distinct and commercially effective. • Join client calls and confidently present social strategies, explaining the data and psychological reasoning behind creative choices clearly. • Edit social films, reels, and short-form video assets to a polished, high standard, ensuring pacing and visual style fit social-first consumption behaviors. • Support the production organization behind the scenes, assisting with call sheets, shoot preparations, and balancing creative priorities with operational timelines.

Role Description We are seeking a Freelance Social Media Strategist to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram. This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up. Responsibilities - Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up. - Define content pillars, positioning, and a consistent posting cadence. - Turn the client's ideas into polished short-form content. - Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy. - Lead the personal rebrand and establish a cohesive, premium, education-first identity. - Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way. - Grow the accounts organically to drive inbound interest, community, and referrals. - Track engagement, report on performance, and continuously refine the approach. Qualifications - Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results. - Strong short-form video skills across ideation, filming direction, and editing. - Solid graphic design, caption, and copywriting ability. - A track record building personal or founder-led brands, including rebrands. - A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate. - Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus. - Focus on organic, community and referral-led growth rather than paid or ads-led tactics. - Flexible, proactive, and collaborative, able to take direction and run with it without being rigid. - EST working hours.

Title: Social Media & Visual Content Lead Location: Remote - Philippines About Kasa Kasa is the leading tech-enabled hotel and apartment hotel brand and manager. We partner with owners of multifamily and boutique hospitality properties to deliver stylish, professionally managed accommodations to business and leisure travelers alike. We took the best that hotels and short-term rentals had to offer and created a new class of hospitality that is well-priced, reliable, and offers a large selection of great locations. Unlike traditional hotel operators, we prioritize automation, AI-driven pricing, and data-driven decision-making to optimize revenue and improve guest experiences. Behind the scenes, we build technology that combines with our innovative operations to grow a globally scalable offering that delivers high-quality stays to guests. Our guests enjoy seamless check-ins, caring service, and attractive amenities — and if anything comes up, our on-site and remote guest experience team is available throughout their stay, ensuring our hospitality is rarely seen but always felt. This is a remote contract role based in the Philippines. The position requires overnight hours, generally Tuesday through Saturday, to align with U.S. business hours. Please note: this role is open to candidates based in the Philippines only. Candidates outside the Philippines will not be considered at this time. The Role The Social Media & Visual Content Lead will build and run the creative engine behind our brand. This role takes full accountability for Kasa's social media presence across all platforms and owns all visual content production — photography, video, graphics. This person will develop Kasa’s social strategy, create and curate compelling content, manage the editorial calendar, evaluate and manage influencer partnerships, and collaborate with Performance Marketing on paid social and retargeting initiatives. We're looking for an AI-native creative who is as fluent in emerging content tools as they are in brand strategy, and who can eventually grow into broader brand ownership. This is a rare opportunity to build a social and visual program largely from scratch at a hospitality company that's growing quickly. Key Responsibilities Social Media Strategy & Content Creation - Own and grow Kasa's social presence across Instagram, TikTok, LinkedIn, and other relevant platforms - Develop monthly social content calendar, planning themes, campaigns, and lead daily execution - Develop a distinct, ownable social voice for Kasa that reflects our brand positioning and resonates with our target traveler - Produce or direct original short-form video content (Reels, TikToks, property walkthroughs, lifestyle content) - Identify and engage with UGC creators, local photographers, and brand partners to expand content output - Manage comments, DMs, and community conversations across major platforms, while also identifying opportunities for proactive engagement (e.g., monitoring competitor activity and social trends) - Develop and manage an influencer/creator strategy aligned to Kasa’s brand, markets, and target guest segments - Work closely with Performance Marketing to align organic learnings with paid creative testing, retargeting, and audience insights. - Partner with other cross-functional stakeholders on brand campaigns, advertising creative, and collateral production Photography & Visual Content Production - Own end-to-end photography and video production for all Kasa properties: vendor sourcing, scheduling, shot list development, on-site coordination, and post-production oversight - Maintain and evolve Kasa's visual brand standards, ensuring consistency across OTAs, the Kasa website, social channels, and marketing campaigns - Manage a preferred vendor network of photographers, videographers, and retouchers; negotiate contracts and rates - Lead photo refresh cycles for existing properties on a quality-review cadence - Leverage AI-powered creative tools (generative image/video, automated editing workflows) to improve production speed and quality Performance Tracking & Insights - Track and report on social performance metrics; iterate quickly based on what's working - Report on KPIs including engagement, reach, video views, saves, follower growth, CTR, and contribution to traffic. - Maintain a weekly insights summary and inform quarterly content and creative strategy. - Use data to propose experiments across formats, storytelling, and timing. What You’ll Bring - 4-6+ years of experience in social media, content creation, or brand creative — preferably in travel, hospitality, or lifestyle - Strong creator instincts with proven experience producing engaging short‑form video (TikTok, Reels, YouTube Shorts). - Deep understanding of social trends, platform algorithms, and community behavior. - Proven track record growing an organic social audience and community for a brand - A portfolio that demonstrates strong visual sensibility: photography direction, graphic design, and/or video content - Active practitioner of AI creative tools (Midjourney, Runway, Adobe Firefly, or similar) — you use these daily, not occasionally - Strong project management instincts; you can juggle multiple photo shoots and a content calendar simultaneously - Innate cross-functional collaborator, particularly across performance marketing, creative, revenue, and operations teams. - High visual and editorial standards; ability to express brand voice in writing and video. - Comfort with hands‑on creation (shooting, editing, copywriting) and managing freelancers or creators. - Analytical mindset: able to interpret metrics, identify patterns, and refine strategy. Our Interview Process We like to do things a little differently for this role. The first step for all candidates is a short Vervoe assessment, which takes about 45 minutes to complete. It’s a great way to get a feel for the day-to-day work, and it also helps us see your skills in action beyond what’s on your resume. Curious about the Kasa experience? Save 15% when you book on kasa.com Benefits - Remote Work: With flexibility as a core value, and over three-quarters of the team working remotely, Kasa employees are able to work from anywhere! - The Pay: The starting base pay range for this role is between $11 and $14 per hour. Kasa is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by law. All employment is decided based on qualifications, merit, and business need. Kasa is an E-Verify participant. We will verify the identity and employment eligibility of all persons hired to work in the United States by matching information employees provide on the Form I-9 against records available to the Social Security Administration (SSA) and the Department of Homeland Security (DHS). You may find more information here and here. Kasa does not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or People & Talent team. A Note on Recruiting & Job Scams The Kasa Talent Acquisition team will only communicate from email addresses that use the URLs kasa.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money or technology to work for our company. If you believe you are a scam victim, please review your local government consumer protections guidance and reach out to them directly. US-based applicants may refer to this article from consumer.ftc.gov for more details.