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Principal Business Intelligence Analyst
Location
United States
Posted
6 days ago
Salary
$136.5K - $214.5K / year
Seniority
Lead
Job Description
Principal Business Intelligence Analyst
ZoomInfo
• Define and own the measurement framework for ZoomInfo’s PLG motion, including acquisition, activation, engagement, monetization, retention, and expansion. • Establish the company’s source of truth for PLG performance, including KPI definitions, scorecards, executive reporting, and performance benchmarks. • Define leading indicators that predict customer activation, product adoption, conversion, retention, and expansion outcomes. • Ensure measurement consistency across products, teams, and business units, enabling a unified view of customer growth and product performance. • Develop scalable frameworks that connect customer behavior to business outcomes and investment decisions. • Own analytical understanding of the end-to-end customer journey, from acquisition and onboarding through monetization and long-term retention. • Identify behavioral patterns, friction points, and conversion barriers that impact activation, adoption, retention, and expansion. • Develop customer segmentation frameworks that reveal differences in growth outcomes across personas, customer segments, and product experiences. • Lead investigations into significant changes in PLG performance, diagnosing root causes and quantifying business impact. • Influence product investment and roadmap decisions by quantifying opportunity size, identifying high-leverage growth opportunities, and evaluating tradeoffs across competing initiatives. • Deliver executive-level insights that inform product strategy, growth planning, and resource allocation.
Job Requirements
- 8+ years of experience in Product Analytics, Growth Analytics, Data Science, Business Intelligence, Customer Analytics, Strategy, or related fields.
- Demonstrated ability to independently lead large-scale analytical initiatives with measurable business impact.
- Advanced SQL, Python skills and strong analytical foundations.
- Experience conducting deep-dive analyses into customer behavior, product performance, and business outcomes.
- Strong statistical and experimentation knowledge.
- Experience translating complex data into actionable business recommendations.
- Proven ability to influence senior stakeholders and drive decisions through data.
- Strong project management and prioritization skills.
- Experience building scalable reporting, monitoring, and operational processes.
- Preferred Qualifications: Experience supporting Product-Led Growth or self-service SaaS organizations.
- Experience with SaaS business models and customer lifecycle analytics.
- Experience leveraging AI tools to improve analytical workflows and operational efficiency.
Benefits
- comprehensive benefits
- holistic mind, body and lifestyle programs designed for overall well-being
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