• Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up. • Define content pillars, positioning, and a consistent posting cadence. • Turn the client's ideas into polished short-form content. • Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy. • Lead the personal rebrand and establish a cohesive, premium, education-first identity. • Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way. • Grow the accounts organically to drive inbound interest, community, and referrals. • Track engagement, report on performance, and continuously refine the approach.

• Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up. • Define content pillars, positioning, and a consistent posting cadence. • Turn the client's ideas into polished short-form content. • Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy. • Lead the personal rebrand and establish a cohesive, premium, education-first identity. • Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way. • Grow the accounts organically to drive inbound interest, community, and referrals. • Track engagement, report on performance, and continuously refine the approach.

Role Description We're seeking a strategic and data-driven Media Buyer Specialist to plan, execute, and optimize paid advertising campaigns that generate high-quality leads and increase brand awareness. The ideal candidate has hands-on experience managing campaigns for software or technology companies and executing marketing activities that align with regional expansion strategies, specifically focusing on the GCC market. Key Responsibilities - Develop, execute, and continuously optimize paid acquisition campaigns across LinkedIn, Google Ads, and Meta to drive high-quality leads and maximize ROI. - Own the end-to-end campaign lifecycle, including audience research and segmentation, budget planning and forecasting, bid strategy, campaign execution, and A/B testing. - Collaborate with the design and content teams to produce high-performing ad creatives, marketing assets, and compelling copy that align with the Rubikal brand and drive conversions. - Monitor, analyze, and report on campaign performance using key marketing metrics, transforming data into actionable insights to improve campaign effectiveness and support pipeline growth. - Plan and execute marketing initiatives that support Rubikal's regional growth strategy, with a strong focus on generating demand and expanding brand presence across the GCC market. - Stay up to date with the latest digital advertising trends, platform updates, and industry best practices, proactively identifying opportunities to improve campaign performance. Qualifications - 2–3 years of hands-on experience in B2B marketing within a software company, SaaS business, or technology agency. - Strong understanding of the GCC market, including its digital landscape, customer behavior, cultural nuances, and regional market dynamics. - Proven expertise in managing paid media campaigns, with advanced proficiency in LinkedIn Ads (required). Experience with Google Ads and Meta Ads is a strong advantage. - Demonstrated ability to analyze complex campaign data and translate insights into clear, actionable recommendations and performance reports for stakeholders. - Proven track record of planning, executing, and optimizing end-to-end marketing campaigns that drive measurable business results. - Strong analytical, communication, and project management skills, with the ability to manage multiple campaigns simultaneously in a fast-paced environment. Benefits - Work with a passionate and collaborative team. - Be part of a fast-growing software company serving international clients. - Opportunities for professional growth and career development. - Competitive compensation and a supportive work environment.

• Monitor social media platforms and online communities for emerging trends, conversations, and opportunities. • Maintain and execute content calendars across multiple accounts and platforms. • Curate and source relevant content that aligns with organizational goals and messaging. • Draft social media copy, captions, posts, and rapid-response content. • Track political, cultural, and social media trends to inform content strategy. • Assist with content planning, scheduling, and publishing. • Collaborate with team members to develop creative and timely social media campaigns.