Role Description We're seeking a strategic and data-driven Media Buyer Specialist to plan, execute, and optimize paid advertising campaigns that generate high-quality leads and increase brand awareness. The ideal candidate has hands-on experience managing campaigns for software or technology companies and executing marketing activities that align with regional expansion strategies, specifically focusing on the GCC market. Key Responsibilities - Develop, execute, and continuously optimize paid acquisition campaigns across LinkedIn, Google Ads, and Meta to drive high-quality leads and maximize ROI. - Own the end-to-end campaign lifecycle, including audience research and segmentation, budget planning and forecasting, bid strategy, campaign execution, and A/B testing. - Collaborate with the design and content teams to produce high-performing ad creatives, marketing assets, and compelling copy that align with the Rubikal brand and drive conversions. - Monitor, analyze, and report on campaign performance using key marketing metrics, transforming data into actionable insights to improve campaign effectiveness and support pipeline growth. - Plan and execute marketing initiatives that support Rubikal's regional growth strategy, with a strong focus on generating demand and expanding brand presence across the GCC market. - Stay up to date with the latest digital advertising trends, platform updates, and industry best practices, proactively identifying opportunities to improve campaign performance. Qualifications - 2–3 years of hands-on experience in B2B marketing within a software company, SaaS business, or technology agency. - Strong understanding of the GCC market, including its digital landscape, customer behavior, cultural nuances, and regional market dynamics. - Proven expertise in managing paid media campaigns, with advanced proficiency in LinkedIn Ads (required). Experience with Google Ads and Meta Ads is a strong advantage. - Demonstrated ability to analyze complex campaign data and translate insights into clear, actionable recommendations and performance reports for stakeholders. - Proven track record of planning, executing, and optimizing end-to-end marketing campaigns that drive measurable business results. - Strong analytical, communication, and project management skills, with the ability to manage multiple campaigns simultaneously in a fast-paced environment. Benefits - Work with a passionate and collaborative team. - Be part of a fast-growing software company serving international clients. - Opportunities for professional growth and career development. - Competitive compensation and a supportive work environment.

• Monitor social media platforms and online communities for emerging trends, conversations, and opportunities. • Maintain and execute content calendars across multiple accounts and platforms. • Curate and source relevant content that aligns with organizational goals and messaging. • Draft social media copy, captions, posts, and rapid-response content. • Track political, cultural, and social media trends to inform content strategy. • Assist with content planning, scheduling, and publishing. • Collaborate with team members to develop creative and timely social media campaigns.

• Build comprehensive content plans tailored to diverse client goals and audiences, advising directly on what to create, how to position the brand, and how to distribute content for maximum reach and ROI. • Conceptualize native social content ideas, thumb-stopping hooks, and platform-specific campaign plans that are both creatively distinct and commercially effective. • Join client calls and confidently present social strategies, explaining the data and psychological reasoning behind creative choices clearly. • Edit social films, reels, and short-form video assets to a polished, high standard, ensuring pacing and visual style fit social-first consumption behaviors. • Support the production organization behind the scenes, assisting with call sheets, shoot preparations, and balancing creative priorities with operational timelines.

Role Description We are seeking a Freelance Social Media Strategist to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram. This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up. Responsibilities - Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up. - Define content pillars, positioning, and a consistent posting cadence. - Turn the client's ideas into polished short-form content. - Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy. - Lead the personal rebrand and establish a cohesive, premium, education-first identity. - Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way. - Grow the accounts organically to drive inbound interest, community, and referrals. - Track engagement, report on performance, and continuously refine the approach. Qualifications - Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results. - Strong short-form video skills across ideation, filming direction, and editing. - Solid graphic design, caption, and copywriting ability. - A track record building personal or founder-led brands, including rebrands. - A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate. - Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus. - Focus on organic, community and referral-led growth rather than paid or ads-led tactics. - Flexible, proactive, and collaborative, able to take direction and run with it without being rigid. - EST working hours.