Title: Senior Manager, Performance & Growth Marketing Location: New York, NY Job Description: About The Weather Company: The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com). Job brief: As a Senior Manager, Performance & Growth Marketing at The Weather Company, you will be the data-driven, strategic, and inherently curious architect of our cross-platform user acquisition engine. Joining the Audience Development department, you will hold total ownership over our presence in both the iOS and Android stores, serving as our go-to authority on app store strategy with the support of external performance agencies to execute your vision. This position begins with a highly tactical, hands-on role laying the technical foundation, naturally shifting toward high-level strategy as you build, hire, and lead a lean internal growth team. The impact you'll make: In this role, you will execute a comprehensive set of primary growth and acquisition responsibilities: 1. App Store Mastery & Funnel Optimization - Own the App Stores: Lead the organic and paid strategy for our iOS and Android store pages, ensuring our store presence is optimized to convert. - Tailor the User Journey: Know precisely when to deploy Custom Product Pages (CPPs) for iOS and Custom Store Listings (CSLs) for Android to match our ad creatives with the perfect store experience. - Leverage Landing Pages: Design, test, and deploy web landing pages to assist conversions, creating seamless web-to-app onboarding paths that turn casual web visitors into loyal subscribers. - Monitor Platform Shifts: Keep your radar tuned to the latest privacy updates, algorithmic changes, and feature releases from Apple and Google so our strategies never fall behind. 2. Performance Marketing & Agency Management - Build the Foundation: Establish a scalable, repeatable paid acquisition playbook across programmatic, search, and social channels—with a heavy emphasis on Meta, TikTok, and YouTube. - Direct External Agencies: Act as the primary strategic partner for our external media-buying agency, maintaining accountability for their delivery, optimization frameworks, and spend efficiency. - Focus on LTV Barometers: Look past temporary surface-level spikes in cheap clicks or installs. Your success will be measured on your ability to acquire qualified users who stick around as long-term subscribers. 3. Data Integrity & Algorithmic Optimization - Feed the Machine: Algorithms shift like the wind, and you need to know how to navigate them. Ensure our downstream subscription data and post-install events flow cleanly back into ad networks to train their optimization engines effectively. - Master the Technical Stack: Feel comfortable speaking the language of tracking and data attribution. You should have a solid conceptual grasp of Conversion APIs (CAPI), custom event tracking, and Floodlights. - Analyze the Climate: Dive deep into our analytics suites to understand cohort behavior and determine exactly where our most profitable growth is coming from. What you've accomplished: - Experience: 5+ years of hands-on experience in performance or growth marketing, with a proven track record driving web and/or app subscription models. - Platform Knowledge: Direct, real-world experience managing campaigns within Meta Ads Manager, TikTok Ads Manager, and the Google Marketing Platform (GMP). - Store Savvy: Experience managing Apple Search Ads and Google App Campaigns, alongside a strong grasp of ASO principles for iOS and Android. - Technical Literacy: Comfortable talking about marketing tech stacks, pixels, and server-side tracking concepts. You know how data connects from an ad click to a subscription renewal. - Innate Curiosity: You are a lifelong student of user acquisition. You genuinely find joy in participating in major industry milestones like Google Marketing Live to grab the newest tools before the competition does. Nice to have: - Deep familiarity with Mobile Measurement Partners (MMPs)—with a strong preference for AppsFlyer. - Prior experience managing external media-buying or performance creative agencies. - Experience transitioning a marketing function from a solo, individual-contributor role into a structured team environment. Base Salary: $140,000 - $175,000 The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience, among other factors. TWCo Benefits/Perks: - Flexible Time Off program - Hybrid work model - Variety of medical insurance options including a $0 cost premium employee coverage - Benefits effective day 1 of employment include competitive 401K match with no vesting requirement, national health, dental, and vision plans - Progressive family plan benefits - An opportunity to work for a global and industry-leading technology company - Impactful work in a collaborative environment

Role Description Paid advertising is where budget meets strategy — and we need someone who knows how to make every dollar work. As our Paid Ads Specialist, you'll plan, launch, and optimize campaigns across Google and Meta to drive qualified traffic and conversions for NoGigiddy. No degree required — certifications and results speak louder. Responsibilities - Build and manage paid campaigns on Google Ads and Meta (Facebook/Instagram) - Write compelling ad copy and collaborate with design on creative assets - Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy - Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA - Conduct audience research and build targeted segments - Run A/B tests on creatives, copy, and audiences - Report weekly on spend, performance, and recommendations Qualifications - No degree required - Hands-on experience managing Google Ads or Meta Ads campaigns (personal or professional) - Google Ads or Meta Blueprint certification is a plus - Strong analytical skills — you make decisions based on data, not gut - Understanding of tracking and attribution - Budget-conscious with a focus on ROAS Benefits - Hourly pay of $20–$30/hr - Fully remote - Direct budget ownership with performance incentives - Growth path into performance marketing lead - Access to the full NoGigiddy earning opportunity network Company Description NoGigiddy is a digital platform built for gig workers, side hustlers, and anyone building an income outside the traditional 9-to-5. We connect our community with real earning opportunities — remote jobs, surveys, gig platforms, and financial tools — all in one place, free to access, no gatekeeping. We built what we wish had existed, and we hire people who actually get it.

• Build and manage paid campaigns on Google Ads and Meta (Facebook/Instagram) • Write compelling ad copy and collaborate with design on creative assets • Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy • Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA • Conduct audience research and build targeted segments • Run A/B tests on creatives, copy, and audiences • Report weekly on spend, performance, and recommendations

Role Description As Senior Channel Optimizer within our Performance Marketing department, you will report directly to the Growth Marketing Assistant Director and operate remotely from China. In this senior individual contributor role, you will take full ownership of budget management and hands-on execution across our top-tier core channels—Google, Meta, and Apple Search Ads—while architecting and leading a cross-channel Horse Racing framework to dynamically optimize capital allocation. - Go deep into platform algorithm mechanics, anchoring all bidding and cost control decisions to pLTV (predicted lifetime value). - Tightly bind front-end media buying to back-end revenue milestones. - Establish yourself as the core operator driving overall paid media ROI at VT Markets. Qualifications - 3+ years of hands-on experience operating top-tier overseas media platforms (Google, Meta, Apple Search Ads, etc.). - Proven ability to lead and sustain large-scale budget campaigns under pressure. - Track record of delivering quantifiable, high-impact growth outcomes in FinTech, global trading, or large-scale overseas business lines is strongly preferred. - End-to-end operating experience spanning account execution through strategic portfolio management. - Ability to independently command complex multi-channel campaigns in high-pressure environments. Requirements - Deep mastery of the underlying bidding logic and algorithm filtering mechanisms of Google, Meta, Apple Search Ads, and other mainstream platforms. - Proven ability to effectively counter and break through platform algorithm barriers. - Exceptionally strong pLTV mindset, with the ability to deploy pLTV models as a hands-on cost control and bidding decision tool. - Advanced proficiency in account structure design, event postback strategy configuration, and cross-channel budget allocation methodology. - Capable of building systematic, scalable bidding frameworks from the ground up. - Advanced mastery of data attribution and funnel analysis. - Acute sensitivity to back-end data signals including paid conversion cycles, retention rates, and payback inflection points. - Able to execute high-frequency, precision front-end bidding adjustments driven by deep back-end BI performance data. - Strong cross-platform data integration and multi-dimensional analytical capabilities. - Ability to rapidly extract actionable optimization insights from complex datasets. - Exceptional command of complex campaign portfolios with strong problem-solving instincts. - Extremely high self-motivation and drive; able to independently set direction and drive execution in ambiguous, high-pressure environments. - Skilled at structuring and codifying complex operating experience into reusable methodological frameworks. Other Requirements - Due to the remote nature of the role, you will need to access your personal device & laptop for work.