AGORA logo
AGORA

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence. UNICEF is committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling. UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does UNICEF's global workforce must reflect the diversity of those children UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities

Direct Response Television (DRTV) Consultant

Location

Switzerland

Posted

6 days ago

Salary

0

Seniority

Mid Level

No structured requirement data.

Job Description

Direct Response Television (DRTV) Consultant

AGORA

Role Description The objective is to acquire new individual donors at the best performance—primarily pledge donors, with cash donors to a lesser extent through the DRTV subchannel. Individual donors acquired via DRTV will be added to the portfolio alongside digital pledge donors, and with Face-to-Face pledge donors included in a future phase. In 2026, prospective UNICEF donors prompted by the DRTV spot will be directed to visit the UNICEF website. The DRTV consultant will be responsible for developing a strong strategy that includes: - Testing optimal response channels - Delivering primarily pledge donors Building on previous DRTV tests that demonstrated strong optimization curves, the ECA cluster seeks to continue additional testing and optimization. Donors acquired through DRTV consistently demonstrate: - The strongest retention rates - The highest average gift values As such, they are considered UNICEF’s highest-quality donors, generating the greatest lifetime value. Qualifications - Bachelor's degree in marketing, Communications, Business, Social Sciences including Sociology, Psychology and similar - 5+ years of hands-on experience in developing and managing DRTV campaigns Requirements - Strong understanding of TV media buying and media planning - Ability to develop robust test plans - Strong project management and organizational skills - Ability to coordinate and influence staff at all levels of seniority - Excellent planning and analysis skills Benefits - Reasonable accommodation for people with disabilities throughout the recruitment process Company Description UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence. At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

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