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Senior Marketing Analyst, Strategy & Analytics
Location
United States
Posted
6 days ago
Salary
0
Seniority
Senior
Job Description
Senior Marketing Analyst, Strategy & Analytics
Toptal
• Analyze data, build models, test hypotheses, find root causes, develop prototypes, forecast performance, create Tableau reports, and write SQL scripts; and extract insights from these data activities to inform marketing decisions. • Use descriptive (what happened) and diagnostic (why did it happen) analytics to develop specific, actionable recommendations for marketing leaders. • Define metrics that are independent, holistic, accurate, encourage the right behaviors, and are aligned with company strategy and objectives. • Measure and diagnose the performance of SEM, SEO, and Generative AI channels—analyzing spend efficiency, keyword and query performance, organic visibility and share of voice, funnel conversion, and lead value/ROAS—to guide budget allocation and channel strategy. • Map marketing processes and channel journeys to their corresponding data flows across acquisition, engagement, and revenue generation. • Proactively identify and surface opportunities to improve efficiency, conversion, revenue generation, client and talent experience, operations, communication, systems & tools, cash usage, etc. • Work closely with marketing stakeholders, data analysts, and business process owners to empower data-backed decision making, balancing and prioritizing competing requests across teams. • Leverage Generative AI tools (such as Claude, Gemini, and ChatGPT) to accelerate analysis, automate reporting workflows, and evaluate the growing impact of AI-driven search and referral channels on marketing performance. • Build and maintain marketing data infrastructure from lead acquisition to revenue generation, setting up and integrating Google Analytics, Google Search Console, and Google Ads as required.
Job Requirements
- Bachelor’s degree is required.
- 5+ years of experience in data analysis, analytics, or business intelligence is required, with a focus on marketing analytics.
- 2+ years of experience within general consulting or an analytical operations function is required.
- Demonstrated experience analyzing SEM (paid search), SEO (organic search), and Generative AI / AI-driven search channels is required.
- Both a strong background in math, science, finance, engineering, or statistics and deep business insight is required; advanced degrees and/or MBA are a plus.
- Experience with BI tools (Tableau, Qlik, PowerBI, etc.).
- Proficiency in SQL; experience with R, Python, or MATLAB is a plus.
- Hands-on experience using Generative AI tools such as Claude, Gemini, or ChatGPT to support analysis, automation, and reporting.
- Experience with exploratory data analysis, prototyping, testing hypotheses, performing root cause analyses, modeling business processes, building forecasts, creating predictive models, defining metrics, and/or measuring marketing performance.
- Track record of linking data and analytics to marketing strategy, financial performance, and operations to drive real impact.
- Working knowledge of probability and statistics, experience with process improvement is a plus.
- Proven ability to manage diverse stakeholders and balance multiple, conflicting priorities in a fast-moving environment.
- Ability to explain complex issues simply and intuitively, and willingness to challenge assumptions, communicate limitations, and flag blind spots.
- Outstanding written and verbal communication skills.
- Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse array of contacts.
Benefits
- Participation in a 401(k) retirement plan
- Medical, dental, and vision health insurance plans
- Basic life insurance coverage and short-term and long-term disability coverage
- Access to flexible spending, dependent care, and health savings accounts
- Access to telehealth virtual doctors
- An employee assistance program
- Flexible paid time off
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