• Achieve sales targets in the area. • Proactively seek out new business opportunities and coordinate meetings with potential partners to fuel business development. • Strategize, plan, and deliver compelling presentations to engage business partners and stakeholders. • Foster strong relationships with dealers and alarm receiving centers, ensuring effective communication of product features, benefits, and updates. • Conduct comprehensive product and commercial education sessions in collaboration with partners to enhance product knowledge and drive sales. • Advocate for the inclusion of Ajax Systems products in system specifications, actively influencing purchasing decisions. • Collaborate closely with branded product distribution partners to meet the evolving needs of business partners. • Contribute to the formulation and execution of market strategies tailored to Ajax Systems products and solutions. • Assist in the development of targeted strategies for vertical markets, maximizing opportunities for Ajax Systems. • Actively participate in marketing events and exhibitions to showcase Ajax Systems offerings and support brand visibility. • Play a vital role in the overall growth and expansion of the Ajax Systems brand. • Provide valuable feedback to management based on market requirements, contributing to the enhancement of current and future product offerings.

• Manage the entire business development cycle—from acquisition and qualification to presentation, negotiation, and closing. Leverage synergies within the WongDoody & Infosys Group as needed to offer comprehensive MarTech solutions. • You collaborate closely with senior industry leaders to identify strategic opportunities and shape joint growth strategies. • Build relationships with key decision-makers across industries such as CMT, CRL and MFG. • Identify customer needs and define customized proposals in collaboration with various subject matter experts from strategy, AI, CGI, production, and development. • Prepare compelling presentations, shape scopes of work and define pricing strategies that reflect client goals and commercial feasibility. • Coordinate cross-functional responses to RFPs and tenders, ensuring high-quality, compliant and on-brand submissions. • Work closely with the Immersive Experiences leadership to define go-to-market strategies and strategic account plans. • You partner with Marketing to align messaging, share market insights and co-create brand storytelling that elevates our presence in key sectors. • Track and report on pipeline health, KPIs, forecasts and agreed revenue targets. • Act as a trusted advisor to potential customers and recommend value-driven production, digital and creative solutions that fit our Immersive Experiences portfolio. • In addition to your business development expertise, you bring deep project management know-how — including the ability to manage scope, schedules, risks, issues, communication cadences, and both client and team relationships — to ensure programs are delivered on time, on budget and with high-quality results. • Collaborate in a people-first, ambitious and delivery-focused team culture. • As a member of the EMEA senior business development team, you will contribute to studio-level team decisions, the culture, business planning and development of best practices. • Proactively contribute to the development and enhancement of multiple processes and relevant best practices. • Be responsible for knowledge transfer and development of team members.

• Drive new business and secure strategic accounts in first focus markets Germany and/or France • Engage leading brands and providers to showcase intelligent fire safety solutions • Manage the full sales cycle from lead generation to contract signing • Collaborate with European and Chinese teams to align strategies • Build long-term relationships to strengthen presence and reputation across Europe

• Identify high-potential target accounts and initiate meaningful outreach • Establish strong relationships with key stakeholders • Convert inbound inquiries and drive outbound efforts • Collaborate closely with Marketing and Sales to accelerate the sales cycle • Conduct in-depth research to identify target accounts • Engage marketing-generated leads and execute outbound strategies • Utilize HubSpot, ZoomInfo, LinkedIn Sales Navigator, Gong, and other tools • Represent Benchmark Gensuite at conferences, expos, and industry events