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AFAR

We take travelers beyond the guidebooks to experience the true essence of destinations around the globe.

Newsletters Director

DirectorDirectorFull TimeRemoteLeadTeam 51-200Since 2009H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

2 days ago

Salary

$135K - $145K / year

Seniority

Lead

Bachelor Degree2 yrs expEnglish

Job Description

Newsletters Director

AFAR

• Collaborate across teams with executive stakeholders in editorial, marketing, and sales to develop and execute data-driven newsletter growth strategies that are consistent with Afar’s editorial mission and excellence. • Work closely with Editor in Chief and Editorial Director (Digital) to brainstorm ideas for our newsletters that help our daily content, tentpoles, and recurring franchises make a splash and have a strong reach and impact on readers. • In collaboration with executive stakeholders, define our measurement and testing strategy. • Oversee newsletter redesigns and strategy evaluations, keeping KPIs at the forefront of planning. • Lead newsletter headline and subject line development to drive smart reader engagement (more consistent habit and repeat loyalty) • In collaboration with the Editorial Director (Digital), sign off on monthly content lineups with an eye to newsletter performance • Work closely with business and sales teams to package and deliver against sponsorships across newsletters. • Identify new growth opportunities and best practices based on emerging digital trends, competitive business intelligence, and consumer insight. • Own the editorial roadmap for newsletters: develop and execute a long-term vision for tone, voice, format innovation, and reader value. • Ensure stylistic consistency across newsletters and maintaining a high bar for quality • With stakeholders, shape ideas for new newsletters and refine existing products • Create must-read products and continually look for opportunities to better engage subscribers through testing compelling subject lines, packaging, and curation. • Experiment with new formats, such as asynchronous and pop-up newsletters • Refine workflows and logistical processes and operations to ensure efficiency

Job Requirements

  • 2-3 years experience as a newsletter director at a media company
  • Exceptional editorial judgement
  • Organized and deadline oriented
  • Excellent communication skills and a collaborative approach; the ability to build bridges across the organization
  • Confidence and experience making data-informed editorial decisions. You need to be as comfortable with the numbers and analysis as you are with creating clear, clean, and lively copy.
  • Deep interest in and commitment to the newsletter form
  • In-depth knowledge of digital analytics tools and a keen understanding of email KPIs
  • Ability to clearly articulate and present initiatives to cross-functional teams
  • Visual instinct a great plus
  • Deep experience in headline and display writing
  • Story packaging
  • Idea development
  • Organizing and developing content calendars
  • Attending industry events and meetings
  • Sharp line editing, copywriting, story shaping, and packaging skills
  • Meticulous attention to detail and grammar
  • Ability to manage multiple deadlines simultaneously
  • Is comfortable working in a fast-paced, entrepreneurial environment
  • Ability to write clear, engaging copy and help others to do the same
  • Excellent communication skills
  • Must have a passion for travel, and be interested in conceptualizing new and interesting ways to create travel storytelling

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