• Lead SEO projects across the NL and DE markets: technical, semantic and editorial audits. • Define and prioritize on-page, off-page and technical recommendations (indexing, Core Web Vitals, structured data JSON-LD / schema.org ) by business impact, not just by volume of opportunities. • Build localized content strategy: beyond translation, a genuine cultural and linguistic adaptation of search intent specific to each market. • Integrate GEO (Generative Engine Optimization) considerations: optimizing for answer engines and generative AI (AI Overviews, ChatGPT, Perplexity…). • Own ROI-driven performance tracking: connect SEO/GEO actions to concrete business outcomes (qualified traffic, conversions, revenue, pipeline), set up KPIs and attribution, and report on return on investment per market. • Build clear, decision-oriented reporting via Search Console, GA4, Looker Studio and rank-tracking tools, dashboards that tie effort to value, not vanity metrics. • Coordinate stakeholders: copywriters, translators, developers and local market leads.

• Lead and manage multi-site HVAC and refrigeration projects, including equipment installation, system retrofits, and maintenance programs within active, operating stores • Serve as the primary client-facing representative for all mechanical (HVAC/R) project scopes, building strong relationships and ensuring alignment across stakeholders • Act as the HVAC/Refrigeration subject matter lead, ensuring best practices, system performance, and regulatory compliance across all sites • Act as the owners representative, coordinating between franchisees, general contractors, architects, and vendors • Monitor project progress to ensure schedule, budget, quality, and safety goals are achieved • Review construction documents, scopes of work, and contractor proposals • Manage change orders, budgets, invoicing, and financial reporting • Lead punch list completion and project closeout • Provide regular project reporting and proactive risk management

• Lead and manage multi-site HVAC and refrigeration projects, including equipment installation, system retrofits, and maintenance programs within active, operating stores • Serve as the primary client-facing representative for all mechanical (HVAC/R) project scopes, building strong relationships and ensuring alignment across stakeholders • Act as the HVAC/Refrigeration subject matter lead, ensuring best practices, system performance, and regulatory compliance across all sites • Act as the owners representative, coordinating between franchisees, general contractors, architects, and vendors • Monitor project progress to ensure schedule, budget, quality, and safety goals are achieved • Review construction documents, scopes of work, and contractor proposals • Manage change orders, budgets, invoicing, and financial reporting • Lead punch list completion and project closeout • Provide regular project reporting and proactive risk management

• Lead and manage multi-site HVAC and refrigeration projects, including equipment installation, system retrofits, and maintenance programs within active, operating stores • Serve as the primary client-facing representative for all mechanical (HVAC/R) project scopes, building strong relationships and ensuring alignment across stakeholders • Act as the HVAC/Refrigeration subject matter lead, ensuring best practices, system performance, and regulatory compliance across all sites • Act as the owners representative, coordinating between franchisees, general contractors, architects, and vendors • Monitor project progress to ensure schedule, budget, quality, and safety goals are achieved • Review construction documents, scopes of work, and contractor proposals • Manage change orders, budgets, invoicing, and financial reporting • Lead punch list completion and project closeout • Provide regular project reporting and proactive risk management