• Generating proposals, preparing sales quotations and presentations, planning customer meetings, and demonstrating equipment capabilities on PoC products in your assigned territory. • Maintaining satisfactory after-sale relationships. • Penetrating competitive accounts and communicating current market intelligence back to the business, along with field concerns, issues and requirements. • Providing leadership in market analysis and development/execution of strategies and action plans to drive PoC Ultrasound sales. • Prospecting for new customers and business in addition to growing and maintaining our existing customer portfolio. • Quarterly and annual achievement of multiple sales and revenue targets. • Development of long-term customer relationships coupled with the ability to identify and capitalize on opportunities that immediately satisfy customer needs. • Utilizes in-depth knowledge of own and others sales territory, product lines, markets, sales processes or customer groups and uses analytical thinking and commercial experience to execute policy/strategy. • Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market. • Ability to prioritize information for decision making. • Uses technical experience and analytical thinking. • Uses multiple internal and limited external sources outside of own teams to arrive at decisions.

• Generating proposals, preparing sales quotations and presentations, planning customer meetings, and demonstrating equipment capabilities on Cardiovascular Ultrasound (CVUS) products in assigned territory. • Maintaining satisfactory after-sale relationships. • Penetrating competitive accounts and communicating current market intelligence back to the business, along with field concerns, issues and requirements. • Providing leadership in market analysis and development/execution of strategies and action plans to drive CVUS sales. • Prospecting for new customers and business in addition to growing and maintaining our existing customer portfolio. • Annual and quarterly achievement of multiple sales and revenue targets. • Development of long-term customer relationships coupled with the ability to identify and capitalize on opportunities that immediately satisfy customer needs.

• Sell to or through partners and distributors. • Expand knowledge of sales territories, product lines, markets, sales processes, or customer segments. • Understand the fundamentals of key business drivers and leverage this understanding to achieve results. • Resolve issues encountered within established procedures using sound business knowledge and judgment. • Build strong customer relationships and act as the liaison between customers and GE HealthCare.

• Own and deliver U.S. and Canada revenue targets, driving net-new enterprise customer acquisition and strategic account expansion. • Expand Kevel’s presence across retailers, marketplaces, and commerce partners building retail media networks. • Develop and execute a focused go-to-market strategy aligned to target segments, ICPs, and strategic verticals. • Act as executive sponsor on key accounts, strengthening long-term strategic partnerships. • Serve as a player-coach, personally leading and closing high-value, complex deals while building a scalable sales motion. • Lead the full enterprise sales lifecycle — from executive-level prospecting through deal structuring, negotiation, and close. • Navigate multi-threaded sales cycles involving C-level stakeholders, product teams, procurement, legal, and technical buyers. • Provide accurate forecasting and pipeline visibility, establishing operational rigor and revenue predictability. • Recruit, develop, and lead a high-performing team of Account Executives and Strategic Account Managers. • Establish clear KPIs, accountability structures, and coaching frameworks that elevate performance. • Build scalable processes across prospecting, qualification, deal strategy, pricing, and expansion. • Foster a high-performing, inclusive, and equitable culture aligned with Kevel’s values. • Partner closely with Marketing, Product, Solutions Architecture, and Customer Success to refine positioning, pricing, and packaging. • Translate market and customer insights into actionable feedback for product and executive leadership. • Monitor competitive dynamics and retail media trends to inform positioning and differentiation.