• Travel and engage in outside sales activities, primarily in customers' homes • Conduct professional and compelling sales presentations • Adapt quickly to changing customer needs and effectively advocate HDIS solutions • Conduct incidental activities necessary to complete sales (e.g., assessing customer needs, develop price quotes, measure product specifications, etc.) • Present warranty and available financing options to customers • Prepare for appointments, commute to/from appointments and process sales-related paperwork • Prospecting for new customers both inside and outside of assigned THD store and participate in scheduled industry events • Proactively seek out new referrals and develop and maintain relationships with store management and associates • Attend sales and store team meetings to continually improve sales techniques and learn about HDIS product offerings

• Drive incremental sales growth and profitability through account relationships • Monitor key performance indicators for assigned professional customers • Cultivate net new sales relationships • Utilize Salesforce to manage ongoing customer communications • Conduct initial customer meetings and build relationships • Produce new account revenue in line with current organization through individual targets/quotas • Establish effective partnerships with assigned customers through in-person sales appointments • Develop strategies focused on expanding customer base within defined sales territory

• As an individual contributor who is part of a regional sales team, you will have the opportunity to own your territory, manage the entire lifecycle of a sale, and build new business relationships that bring Newsela’s solutions to classrooms. • Take ownership of developing territory business plans, evaluating funding landscapes, and tailoring sales strategies to align with district initiatives. • In addition to achieving your own revenue targets, you will get to work with an enthusiastic, cross-functional team to catapult Newsela’s growth as we scale our national sales organization. • Meet in-person with school and district leaders, presenting solutions, negotiating terms, and securing agreements that bring Newsela into classrooms. • Have a direct impact on the expansion and adoption of Newsela products, which will ultimately scale Newsela’s ability to bring engaging, culturally responsive learning content to K-12 classrooms nationwide. • Thrive in a role that requires significant autonomy, representing the company in the market, making recommendations that impact strategy and results, and managing priorities independently. • Exercise discretion and independent judgment on matters of significance, including evaluating customer needs, structuring tailored solutions, negotiating within established guidelines, and influencing revenue and business outcomes.

• Develop a clear and measurable plan to achieve sales objectives within all assigned national accounts. • Plan, develop and implement sales strategies and tactics, review progress and report on results • Achieve sales and revenue goals and initiatives that drive results within established account base for College and Universities. • Build a business plan and process for the management /measurement of progress and resources needed to achieve success • Collaborate with marketing to implement promotions to drive profitable volume within the account base and sales team network • Development of presentations, business reviews and proposals for both internal and external partners • Forecasting – develop timely and accurate forecasts for assigned accounts and revise throughout the year • Identify market trends • Collaborate with operations team to ensure fill rates and in-stocks are maintained • Attend and participate in trade shows and sales meetings