Role Description The Lead Engagement and Performance Management Specialist is responsible for advancing a high-performance, highly engaged workforce through the design, execution, and continuous improvement of enterprise-wide programs. This role leads key initiatives that strengthen employee experience, drive effective talent practices, and align workforce strategies with organizational goals. The position partners closely with HR, leaders, and cross-functional stakeholders to translate insights into action and enable a culture of accountability, development, and engagement. Responsibilities - People Analytics: - Lead analytics efforts that inform enterprise workforce planning and talent decisions. - Partner with HRIS team to develop Power BI dashboards to identify capability gaps, assess workforce risks, and support strategic deployment of talent. - Integrate insights from performance, engagement, and talent review processes into clear, actionable recommendations for leadership. - Employee Engagement: - Conduct advanced analysis of Employee Opinion Survey results to uncover trends and drivers of engagement. - Develop and track engagement strategies, including survey design, action planning, and longitudinal measurement. - Present key findings, insights, and recommendations to HR and business leadership to drive improved morale, connection, and retention. - Performance Management: - Support the design, communication, and execution of the annual performance management cycle, including goal setting, check-ins, and year-end reviews. - Ensure tools, resources, and guidance support managers in delivering effective performance conversations. - Talent Review & Succession Planning: - Partner directly with the Director of Talent Management to co-design and implement the enterprise talent review strategy, ensuring alignment with organizational priorities and future capability needs. - Collaborate closely with HR Business Partners to provide tools, guidance, facilitation materials, and coaching to ensure consistent execution of the process. - Lead the planning, coordination, and enterprise-level oversight of the talent review cycle, including readiness assessments, calibration sessions, and talent mapping. - Work with HR leadership to enhance succession planning frameworks, identify critical roles, and support the development of successor pipelines and risk-mitigation strategies. - Conduct advanced analysis of talent data to identify capability gaps, high-potential talent, successor readiness, and mobility trends; translate insights into clear recommendations for senior leaders. - Integrate outcomes from talent reviews into broader performance, engagement, learning, and workforce planning strategies. - Maintain ongoing visibility into leadership bench strength and internal talent movement to support strategic workforce planning. - Workday: - Collaborate with HRIS to optimize performance and engagement processes within Workday. - Generate and interpret Workday reports to support business insights and decision-making. - Leadership Coaching & Engagement: - Equip managers with best practices in employee engagement, performance management, communication, recognition, and development planning. - Facilitate training sessions and provide targeted guidance to support leader capability and consistency. - Program Development: - Design, implement, and evaluate recognition, wellness, and career development programs that enhance employee experience and support organizational growth. - Partner with internal stakeholders to ensure programs are scalable, inclusive, and aligned to organizational culture. - Change Management: - Lead or support change initiatives related to engagement, performance, and broader people programs. - Develop communication plans, stakeholder alignment strategies, and training to drive adoption and smooth transitions. - Compliance and Best Practices: - Ensure all programs and processes comply with applicable laws, regulations, and organizational policies. - Continuously benchmark industry trends, innovations, and best practices to guide program enhancements. Qualifications - Bachelor’s degree in Human Resources, Organizational Development, Business Administration, or related field. - 5+ years’ experience in employee engagement, performance management, or related HR roles. - Strong knowledge of performance management systems and engagement methodologies. - Excellent analytical, interpersonal, and communication skills. - Strong analytical capabilities, including ability to interpret workforce data, identify insights, and translate trends into recommendations. - Demonstrated ability to influence and partner with stakeholders at all levels. - Experience with data-driven decision making and HR metrics. - Experience supporting or leading enterprise-wide talent programs such as engagement surveys, performance management, talent reviews, and succession planning. - Preferred experience working in a healthcare setting and/or working with physicians. - Demonstrated experience partnering with HR Business Partners and cross-functional stakeholders to deliver HR or talent programs. - Background working with complex or matrixed organizations is preferred. - Familiarity with survey platforms and engagement analytics tools. - Understanding of talent review frameworks, succession readiness criteria, and experience facilitating (or supporting) calibration discussions. - Ability to coach, influence, and equip leaders with performance, engagement, and talent management best practices. - Strong communication and facilitation skills, with experience supporting or coordinating sessions such as talent reviews, calibration meetings, or engagement action planning. - Skilled in change management concepts and supporting organizational transitions. - Ability to manage multiple priorities, coordinate workflows, and operate autonomously while partnering cross-functionally. Working Conditions - This position is remote. - Occasional travel required for training, meetings, or company events.

Role Description Bist du der Typ, der gern datengetrieben arbeitet, bei den Kanälen immer auf dem neuesten Stand ist und Kampagnen nicht nur umsetzt, sondern strategisch vorantreibt? Bei uns übernimmst du die Verantwortung auf Kanalebene: Du planst, steuerst und optimierst die Kampagnen unserer Kunden und entwickelst passende Strategien zielgerichtet, performanceorientiert und mit vollem Ownership. Aufgaben - Strategie für den Kunden auf Kanalebene entwickeln - Google Ads Kampagnen - SEA Keyword Analysen - SEA Kampagnen planen, aufsetzen, optimieren und auswerten - Ad Copies schreiben - Reportings erstellen - LinkedIn Kampagnen - Kampagnen planen und aufsetzen - Monitoring und Optimierung, Nurturing - Reporting und Auswertungen - Conversion Tracking mit dem Google Tag Manager und Analytics - Tracking Konzepte für Webseiten - Erstellung von Analytics Reports - Nutzerfunnel und Conversion Optimierung (konzeptionell, keine Entwicklung) - Auswertung des Nutzerverhaltens auf der Webseite - Conversion Optimierung von Landing Pages und der Website - Landing Page Entwürfe - Optimierung des Nutzers Funnels hinsichtlich Conversions - E Mail Outreach - Entwerfen von E-Mails/Sequenzen mit Apollo oder ähnlichen Tools - Optimierung und Auswertung - Weiterentwicklung von Kanälen - Neue Trends und Möglichkeiten finden - Zusammenarbeit mit dem Projekt Manager - Erstellen von Reportings, Analysen und Dokumentationen - Kundensupport - Vereinzelt: Teilnahme an Kunden-Meetings Qualifications - Erfahrung im Online-Marketing (mindestens 2 Jahre) - Kenntnisse im Umgang mit digitalen Tools und Plattformen - Proaktives und analytisches Mindset, lösungsorientiertes Denken - Lernbereit, schnelle Auffassungsgabe - Offenheit, Kontaktfreude und Kommunikationsstärke - Zuverlässige und detailorientierte Arbeitsweise - Hohe IT-Affinität - Deutsch: am besten C1, bist du bei B2 - zahlen wir deinen Kurs, wenn du Lust hast, weiterzulernen; Englisch Business Level Requirements - Erfahrung im B2B Marketing (idealerweise im IT-Bereich) - Google Ads-Erfahrung, fundiertes Wissen in Keyword-Recherchen, Kampagnen-Optimierung - Erfahrung in LinkedIn Leadgenerierung - Erfahrung mit E-Mail Copywriting (Apollo oder ähnliche Tools) Benefits - Zusammenarbeit als Festanstellung oder auf Freelancer-Basis - Start: so bald wie möglich - Mind. 20 Stunden pro Woche bis Vollzeit - 100 % remote - Kommunikation in Zeitzone CET (Berlin) erwartet, max. +/- 2 Stunden - Partnerschaftliche Zusammenarbeit (strategisch steht immer ein Projekt Manager zur Seite) - Zugang zu unserer eigenen Ausbildungsplattform für B2B-Marketing, für kontinuierliche Weiterbildung und den Ausbau deiner Marketing-Expertise Company Description Die Leadeffect GmbH mit Sitz in Hamburg unterstützt B2B-Unternehmen bei der Generierung qualifizierter Neukunden-Anfragen per Online Marketing. Unser Motto: Professionell aufzutreten ist wichtig, aber ernste Gesichter gibt es schon genug in der Arbeitswelt.

Role Description Bist du der Typ, der gern datengetrieben arbeitet, bei den Kanälen immer auf dem neuesten Stand ist und Kampagnen nicht nur umsetzt, sondern strategisch vorantreibt? Bei uns übernimmst du die Verantwortung auf Kanalebene: Du planst, steuerst und optimierst die Kampagnen unserer Kunden und entwickelst passende Strategien zielgerichtet, performanceorientiert und mit vollem Ownership. Aufgaben - Strategie für den Kunden auf Kanalebene entwickeln - Google Ads Kampagnen - SEA Keyword Analysen - SEA Kampagnen planen, aufsetzen, optimieren und auswerten - Ad Copies schreiben - Reportings erstellen - LinkedIn Kampagnen - Kampagnen planen und aufsetzen - Monitoring und Optimierung, Nurturing - Reporting und Auswertungen - Conversion Tracking mit dem Google Tag Manager und Analytics - Tracking Konzepte für Webseiten - Erstellung von Analytics Reports - Nutzerfunnel und Conversion Optimierung (konzeptionell, keine Entwicklung) - Auswertung des Nutzerverhaltens auf der Webseite - Conversion Optimierung von Landing Pages und der Website - Landing Page Entwürfe - Optimierung des Nutzers Funnels hinsichtlich Conversions - E Mail Outreach - Entwerfen von E-Mails/Sequenzen mit Apollo oder ähnlichen Tools - Optimierung und Auswertung - Weiterentwicklung von Kanälen - Neue Trends und Möglichkeiten finden - Zusammenarbeit mit dem Projekt Manager - Erstellen von Reportings, Analysen und Dokumentationen - Kundensupport - Vereinzelt: Teilnahme an Kunden-Meetings Qualifications - Erfahrung im Online-Marketing (mindestens 2 Jahre) - Kenntnisse im Umgang mit digitalen Tools und Plattformen - Proaktives und analytisches Mindset, lösungsorientiertes Denken - Lernbereit, schnelle Auffassungsgabe - Offenheit, Kontaktfreude und Kommunikationsstärke - Zuverlässige und detailorientierte Arbeitsweise - Hohe IT-Affinität - Deutsch: am besten C1, bist du bei B2 - zahlen wir deinen Kurs, wenn du Lust hast, weiterzulernen; Englisch Business Level Requirements - Erfahrung im B2B Marketing (idealerweise im IT-Bereich) - Google Ads-Erfahrung, fundiertes Wissen in Keyword-Recherchen, Kampagnen-Optimierung - Erfahrung in LinkedIn Leadgenerierung - Erfahrung mit E-Mail Copywriting (Apollo oder ähnliche Tools) Benefits - Zusammenarbeit als Festanstellung oder auf Freelancer-Basis - Start: so bald wie möglich - Mind. 20 Stunden pro Woche bis Vollzeit - 100 % remote - Kommunikation in Zeitzone CET (Berlin) erwartet, max. +/- 2 Stunden - Partnerschaftliche Zusammenarbeit (strategisch steht immer ein Projekt Manager zur Seite) - Zugang zu unserer eigenen Ausbildungsplattform für B2B-Marketing, für kontinuierliche Weiterbildung und den Ausbau deiner Marketing-Expertise Company Description Die Leadeffect GmbH mit Sitz in Hamburg unterstützt B2B-Unternehmen bei der Generierung qualifizierter Neukunden-Anfragen per Online Marketing. Unser Motto: Professionell aufzutreten ist wichtig, aber ernste Gesichter gibt es schon genug in der Arbeitswelt.

Role Description We’re looking for an experienced Performance Marketing Lead to take ownership of one of our fastest-growing performance marketing initiatives. You’ll lead the development and scaling of our Native Advertising capabilities across Taboola, Microsoft Ads, LiveIntent, and Newsbreak, working alongside Creative, CRO, and Analytics teams to build a high-performing media buying organization. This isn’t a role for someone who simply wants to manage campaigns. It’s an opportunity to build a platform. You’ll initially lead a team of three Media Buyers while helping us recruit and develop additional specialists. As the business grows, you’ll play a key role in shaping the future of our Native Advertising organization, with a clear opportunity to grow into Head of Native Pod. If you’re passionate about experimentation, building teams, and solving difficult performance marketing challenges at scale, we’d love to talk. Key Responsibilities - Lead the Native Advertising Function - Own the overall performance and strategic direction of our Native Advertising channels, including Taboola, Microsoft Ads Native, LiveIntent, and Newsbreak. - Develop platform-specific strategies that support sustainable client growth while maintaining profitability and operational efficiency. - Continuously identify new opportunities to improve campaign performance, testing velocity, and scalability. - Build and Develop a High-Performing Team - Lead, mentor, and support an initial team of three Media Buyers. - Recruit and onboard additional Media Buyers as the team expands. - Create an environment focused on accountability, collaboration, continuous learning, and high performance. - Provide regular coaching, campaign reviews, and performance feedback to help team members grow professionally. - Drive Performance Excellence - Ensure campaigns are executed and optimized according to clearly defined performance standards. - Monitor key business metrics, including lead volume and quality, cost efficiency, and profitability. - Support Media Buyers in identifying scaling opportunities, troubleshooting performance issues, and making data-driven optimization decisions. - Maintain a strong understanding of platform updates, industry trends, and competitive activity. - Own Testing Strategy - Develop structured testing frameworks across targeting, bidding, placements, creatives, and campaign optimization. - Promote a culture of experimentation where decisions are driven by data rather than assumptions. - Ensure testing results are documented, shared, and incorporated into operational best practices. - Collaborate Across Functions - Partner closely with Design, CRO, Analytics, and Operations teams to improve campaign quality and execution speed. - Translate business objectives into clear testing priorities and cross-functional initiatives. - Help improve workflows that enable faster experimentation and more efficient campaign launches. - Build Scalable Systems - Establish platform standards, documentation, playbooks, and operational processes that enable consistent execution across the team. - Identify operational bottlenecks and implement solutions that improve quality, efficiency, and scalability. - Contribute to the long-term development of our performance marketing organization by continuously improving how the team operates. Qualifications - 7+ years of hands-on experience in Performance Marketing or Media Buying. - Previous experience managing, mentoring, or leading Media Buyers. - Experience with one or more Native Advertising platforms, including Taboola, Outbrain, Microsoft Ads, LiveIntent, Newsbreak, MGID, or MediaGo. - Experience managing campaigns targeting North American markets. - Strong analytical skills and a data-driven approach to decision making. - Proven experience optimizing campaigns at scale. - Excellent communication and organizational skills. - Fluent English. Requirements - Experience in lead generation and performance marketing. - Experience working in agency or high-growth performance marketing environments. - Familiarity with AI-powered marketing tools and workflow automation.