Pavago

Pavago specializes in connecting businesses with top-tier offshore talent in operations, sales, and marketing, offering a comprehensive recruitment solution designed to reduce cost

Paid Media Specialist

Location

Worldwide

Posted

10 days ago

Salary

0

Seniority

Mid Level

No structured requirement data.

Job Description

Paid Media Specialist

Pavago

Role Description At Pavago, one of our clients is hiring a results-driven Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms. This is not a campaign monitoring role. You’ll be responsible for: - Paid media strategy and execution - Lead generation and customer acquisition - Campaign optimization - Budget management - Landing page performance - Data analysis and reporting You’ll work closely with marketing leadership to drive measurable business growth through continuous testing, optimization, and data-driven decision-making. If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth, this role is a strong fit. Qualifications - 3+ years of hands-on paid media management experience. - Strong experience managing Google Ads, Google Search, Performance Max, and Local Services Ads (LSA). - Experience managing Meta Ads campaigns end-to-end. - Proven ability to optimize campaigns based on performance data. - Experience managing monthly advertising budgets of $50,000+. - Strong analytical and problem-solving skills. - Ability to manage multiple campaigns simultaneously. - Excellent written and verbal English communication skills. - Comfortable working independently in a remote environment. Requirements - Experience in home services, B2B, and local service businesses. - Familiarity with HubSpot, CallRail, CRM platforms, and call tracking systems. - Experience supporting multi-location businesses and franchise organizations. - Basic HTML and CSS knowledge for landing page updates. Benefits - Own paid media strategy across multiple platforms. - Direct impact on lead generation and revenue growth. - Performance-focused environment with measurable outcomes. - Opportunity to work with modern advertising platforms and tools. - Fully remote role with long-term growth opportunities. - Career progression into Senior Paid Media Specialist, Performance Marketing Manager, Growth Marketing Manager, and Head of Paid Media. Interview Process - Initial Screening Call - Recruiter Interview - Practical Assessment (Campaign Strategy & Optimization Scenario) - Client Interview - Offer & Onboarding If you’re passionate about paid media, thrive on optimizing campaign performance, and enjoy turning advertising spend into measurable business growth, we’d love to hear from you.

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