Role Description The Growth team is where design meets data. As our Senior Growth Product Designer, you'll own the end-to-end experience of how people first encounter Kalkomey — landing pages, onboarding flows, upsells, and the experiments that tell us what's actually working. You'll be embedded with a Growth Product Manager and work closely with marketing and engineering to run a continuous loop of hypothesize, design, ship, measure, and iterate. This is a solo designer role on the Growth squad, which means you'll have real ownership — and you'll need to bring both creative instincts and analytical rigor to the table. You won't just make things look good; you'll help us understand whether they're working. You must reside in one of these US states: AZ, CO, FL, GA, IL, IN, KY, MA, MD, MI, MN, NC, NV, OR, PA, RI, TX, VA, VT, WI, or one of these provinces in Canada: Ontario. What you'll do: - Design and iterate on landing pages, onboarding experiences, upsell flows, and conversion-focused UI across Kalkomey's web products. - Partner with the Growth Product Manager to design, run, and analyze A/B and multivariate experiments. - Use analytics tools (Mixpanel, Amplitude), heatmaps (Hotjar, FullStory), and session data to inform design decisions — not just validate them after the fact. - Build and maintain a design system that empowers engineers and PMs to work faster, with an eye toward AI-assisted design tooling. - Translate data signals into clear design hypotheses, and turn those hypotheses into testable prototypes quickly. - Own your work from brief to launch — collaborating with engineers directly in Figma and in code review where relevant. - Contribute to a growing design culture by raising the bar for craft, clarity, and decision-making across the product org. Qualifications - 5+ years of product design experience, with a meaningful portion focused on growth, conversion, or marketing-adjacent work. - A portfolio that shows real user-facing work and the thinking behind it — what you were trying to learn, what the data showed, and what you did next. - Previous experience designing growth and conversion funnels that achieve business goals while addressing user needs. - Strong Figma skills, including component-based design and design system development. - An AI-forward mindset — you're actively exploring how AI tools can accelerate design workflows, design system usage, and prototyping. - Ability to think in systems: you understand how individual UI decisions compound across a product. - A bachelor's degree in design, HCI, visual communication, or a related field is preferred, but portfolio and experience speak louder. Requirements - Comfort with experimentation platforms (Optimizely, VWO, or similar) and web analytics tools (Mixpanel, Amplitude). - You have a background in or genuine curiosity about the outdoors — our users are hunters, anglers, boaters, and snowmobilers. Competencies - Conversion-Centered Design — Designs landing pages, onboarding flows, and upsell experiences with business outcomes in mind. Knows the difference between UI that looks good and UI that performs. - Experimentation Mindset — Translates data signals into clear design hypotheses and turns them into testable prototypes quickly. Comfortable running A/B and multivariate experiments and letting results drive the next decision. - Analytical Fluency — Uses analytics tools, heatmaps, and session data to inform design decisions before shipping, not just validate them after. - Systems Thinking — Understands how individual UI decisions compound across a product. Builds and maintains component libraries that help engineers and PMs move faster without breaking consistency. - AI-Forward Practice — Actively uses AI tooling to accelerate workflow, prototype creation, and design system leverage — not as a novelty but as a multiplier. Benefits - In addition to a competitive salary and annual bonus, we offer these great benefits: - We are a fully distributed company – unless specifically indicated in the job description, this is a work from home position. - Employer matched 401(k). - Medical/Dental/Vision insurance with generous employer contributions (including HSA). - Maternity and Paternity leave and benefits. - Three weeks of paid vacation, 12 paid holidays, a paid community service day, and a flexible work schedule. - Annual wellness allowance, as well as a paid mental health day once a year for when you need it. - Automatic WFH contribution to each paycheck. - Employee Assistance Program (EAP).