Human Resources Consulting
Marketing Content Specialist
Location
United Kingdom
Posted
9 days ago
Salary
0
Seniority
Senior
Job Description
Marketing Content Specialist
Salve.Inno
• Create high-quality technical content including blog articles, case studies, whitepapers, website content, user guides, reports, and product documentation. • Translate complex engineering concepts into clear, engaging content for both technical and business audiences. • Produce SEO-optimized content to improve organic visibility and establish technical authority. • Ensure technical accuracy across all published content. • Develop product-focused content for websites, social media, and digital marketing campaigns. • Maintain and update website content using CMS platforms such as WordPress or Webflow. • Support product launches, webinars, and marketing campaigns with engaging content. • Collaborate with commercial teams to align messaging with business objectives. • Create visual assets including diagrams, infographics, presentations, and product illustrations using Canva or Figma. • Produce and edit short-form videos, product demonstrations, walkthroughs, and promotional content. • Develop storyboards and scripts for technical product videos. • Monitor content performance using Google Analytics (GA4) and other analytics platforms. • Optimize content based on SEO best practices, user behavior, and campaign performance. • Continuously improve content strategy through data-driven insights.
Job Requirements
- Minimum 5 years of experience in technical content creation with a strong marketing focus.
- Experience within a technical B2B environment such as robotics, drones, industrial automation, or related industries.
- Proven ability to communicate complex technical concepts clearly.
- Strong understanding of SEO and digital content marketing.
- Experience with WordPress or Webflow.
- Proficiency with Canva, Figma, or similar design tools.
- Experience using Google Analytics (GA4) and content performance metrics.
- Ability to script or storyboard technical product demonstration videos.
- Knowledge of UAV systems, robotics, industrial automation, sensors, or hardware products.
- Experience creating content for engineers, operators, or technical decision-makers.
- Understanding of hardware, electronics, or industrial technologies.
- Highly autonomous with excellent organizational skills.
- Strong collaboration and stakeholder management abilities.
- Commercial mindset with an understanding of B2B sales processes.
- Creative, proactive, and detail-oriented.
Benefits
- Permanent employment contract
- Fully remote position within the UK
- High level of autonomy and ownership
- Opportunity to work with innovative industrial and technology products
- Cross-functional collaboration with engineering, product, and commercial teams
- Dynamic, fast-growing technology environment
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