About Clients Blackbox Clients Blackbox is a performance marketing agency that specializes in Meta advertising for Registered Investment Advisors. We help financial advisors grow their practices by generating qualified appointments with high-net-worth prospects. Our proven video sales letter methodology has generated over $45 billion in AUM pipeline for financial advisors across the country. We operate with a performance-first mindset. Our clients hire us to deliver qualified appointments at a specific cost per appointment, with target show rates and close rates that make the math work for their practice. When we hit these metrics, everyone wins. We're going through a massive growth period and looking for a Senior Paid Media Strategist who owns their accounts end to end. The Opportunity This is not an execution-only role. You will own a portfolio of client accounts, running bi-weekly calls, managing campaign performance, writing ad copy, and being the primary point of contact for your clients. You are the strategist and the doer. If you want to hide behind a project manager and just push buttons in Ads Manager, this is not the role for you. You'll report to the Associate Director of Operations and have direct responsibility for client retention and results. Role and Responsibilities Client Ownership - Own client accounts and serve as the primary point of contact - Run bi-weekly client calls to review performance, discuss strategy, and align on next steps - Send bi-weekly performance reports 24 hours before scheduled calls - Build trust and relationships that drive renewals and referrals Paid Media Execution - Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking - Manage campaign budgets, audience targeting, bid strategies, and creative testing - Monitor daily performance and make adjustments to hit cost per appointment targets - Troubleshoot underperforming campaigns and develop intervention strategies Copy and Creative Strategy - Write ad copy and video sales letter scripts for financial services audiences - Develop hooks, angles, and messaging variations for testing - Collaborate with video editors on creative production - Use AI tools to accelerate copywriting while maintaining quality Technical Setup - Set up tracking, pixels, and conversion events - Configure Calendly integrations, Zapier automations, and lead routing - Troubleshoot technical issues between ad platforms and client systems

• Conduct deep creative research (Foreplay, TikTok Creative Center, competitors, reviews) • Generate weekly concepts, hooks and angles based on data and psychology • Prioritize ideas using the ICE method (Impact, Confidence, Ease) • Write full scripts and briefs for creators, ambassadors and editors • Coordinate production with video and static editors to ensure high-volume output with precision • Turn winning concepts into 20–50 variations quickly • Document insights, learnings and patterns to improve the system • Iterate fast based on data and trends

Are you the type of person who can look at an Ad or a Funnel… and instantly see what the offer is missing? Do you love funnel hacking other people's ads, VSLs, low ticket offers, and enjoy coming up with dangerously unique marketing angles, unique mechanisms, and hooks that scroll stop on ads and make people buy? Do you get excited by the idea of building faceless VSL and low ticket offer funnels where the founder never has to show their face and the ads still print? If yes, keep reading. Because this is not a “write some copy and hop on meetings” role. We’re hiring a Chief Copywriter + Offer Architect to replace our founder Richard as the primary creative engine behind our low-ticket growth machine. Your job is simple to explain, hard to do: Invent winning faceless low-ticket offers, write the VSLs, write the ads, write the sales pages, and make sure this can scale to $1M/month in ad spend on cold META traffic. About Richard Yu Founded in 2019, Richard started as a broke college student at UCLA with student debt, and created a $500 digital product teaching college students how to wake up early and have better habits. That product did over $500,000 USD in less than 8 months because Richard "cracked" the formula for how to sell a digital product online. Later that year, he pivoted into consulting others (personal trainers, doctors, dentists, coaches) on how to scale their info / digital product businesses, and in the last 5 years, this business has now scaled to over $30M in sales, and we have served well over 5,000 clients. Our mission is simple: To help ordinary people (9-5ers, stay at home parents, college students) build extraordinary online businesses and learn high-income skills. And most importantly, we put the client results at the top of our priorities, and do our very best to fulfill on the promises we make to our clients. The core value #1 of our company is: Client Success = Company Success. Over the last few years, we have primarily run our business with the following funnel: Organic content (and paid ads) --> 20 minute VSL funnel --> book a sales call --> talk to closer --> sell a high ticket offer. Now, the company is moving toward a low-ticket, faceless funnel model, so growth is no longer bottlenecked by the founder making content. We help beginners start their own digital product businesses, and we sell low ticket, mid ticket, and high ticket digital products that help them learn how to sell digital products. We currently have a Head of Marketing who owns analytics, performance tracking, and coordination across different deparmtents What we are missing is a Head of Copy / Senior Copywriter, who can replace Richard as the chief copywriter, and come up with all the unique offer angles and ad angles that cut through the noise in this competitive “make money online” landscape.  In this role, you would be the creative weapon. The offer brain. The copy brain. The person who invents the product of what gets scaled. What You’ll Be Doing 1) Offer Creation (Faceless-First) - Create new low-ticket offers from scratch (concept → name → mechanism → deliverables) - Name the offer (2–3 words) and the unique mechanism (2–3 words) - Define exactly what’s included so the product + editor/graphic design teams can execute fast - Build offers that are designed to break even or better on cold traffic Performance requirement: Your offers must be able to hold at least a 1.5x ROAS breakeven or higher on cold Meta traffic, with the mid-term goal (less than 3-6 months from today) of scaling to: - $1,000,000+ per month in ad spend - Roughly $30K–$40K/day on Meta. By offers, we define low ticket offers as anything that can be sold on a landing page (with or without VSL), and WITHOUT any type of sales person (no chat sales, no texting sales, no sales calls with a closer/setter on the front end landing page).  Your offer must sell like hot cakes on its own, to cold cold cold META traffic. Your offers should have check box order bumps, OTO upsells / downsells, etc. to maximize AOV to get the front end AOV as high as possible.  This is not theoretical copy. This is copy built to scale aggressively. 2) VSL Writing (Word-for-Word Scripts) - Write full, word-for-word VSL scripts designed for: - AI avatar VSLs - Actor-read VSLs - Voiceover + b-roll / stock footage - Ensure scripts are production-ready, clean, and conversion-focused - No founder presence required, faceless is the default 3) Ad Angles + Ad Copy (End-to-End) - Create ad concepts, hooks, and angles aligned with each offer - Write complete ad copy for: - Meta ads - YouTube ads - Instagram shoutouts - Any paid traffic channel we deploy - Maintain message-market consistency from ad → VSL → page → checkout 4) Funnel Messaging Ownership - Own the conversion narrative across the entire funnel - Collaborate with the Head of Marketing to iterate based on performance data

• Build, lead, and scale an in‑house creative capability dedicated to GE HealthCare Imaging • Oversee the ideation, creation, and delivery of Imaging content across global campaigns • Define creative standards and ensure strong alignment with GE HealthCare brand guidelines • Develop cohesive, compelling narratives that articulate GE HealthCare Imaging’s value • Partner with global Imaging modality teams to ensure content supports strategic priorities • Lead global digital content projects for GE HealthCare Imaging • Monitor performance of Imaging assets across digital channels and provide actionable recommendations • Build and manage performance dashboards, KPIs, and analytics frameworks to measure Imaging content effectiveness