Nexstar Media Group logo
Nexstar Media Group

Headquartered in Irving, Texas, Nexstar Media Group is a diversified media company founded by Perry A. Sook in 1996. Formerly known as Nexstar Broadcasting Grou

Media Research & Measurement Specialist

Location

New York

Posted

7 days ago

Salary

0

Seniority

Lead

Bachelor Degree8 yrs expEnglish

Job Description

Media Research & Measurement Specialist

Nexstar Media Group

• Architect multi-currency measurement frameworks across linear, CTV, and digital (panel, big data, ACR) • Define campaign KPIs (reach, frequency, co-viewing, outcomes) with pre/post measurement plans • Identify and document methodology gaps and build client-facing narratives • Lead vendor calibration exercises and document performance deltas • Embed measurement commitments into upfront and scatter deals (guarantees, makegoods, attribution) • Build delivery trackers, currency comparison models, and scenario analyses • Develop counter-proposals and measurement negotiation frameworks • Advise on deal structures with clear risk/benefit analysis • Translate multi-source audience data into executive-ready materials (scorecards, one-sheets, decks) • Lead research discussions with clients and agencies; defend methodologies and findings • Deliver campaign and quarterly reports benchmarking performance vs. guarantees • Act as SME in product and data discussions influencing measurement tools and dashboards • Manage third-party measurement vendors (data access, methodology validation, pilots) • Stay current on measurement trends (identity, attention, outcome-based buying)

Job Requirements

  • 8–10+ years in media research, audience analytics, or advertising measurement
  • Deep understanding of major measurement currencies
  • Experience supporting upfront or scatter deals from a measurement perspective
  • Proven ability to build measurement frameworks and models
  • Strong communication skills
  • Bachelor’s degree in Statistics, Economics, Marketing Analytics, or related field

Benefits

  • N/A

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