• Develop, execute, and optimize digital media strategies that help clients achieve their business objectives • Execute day-to-day media buying activities, including campaign setup, audience targeting, keyword research, budget management, bid adjustments, testing, and optimization across digital advertising platforms • Create and implement strategies for digital media campaigns across search (SEM), display advertising, social media, and video marketing channels • Allocate and manage budgets for various campaigns, optimizing spend to maximize ROI • Apply financial acumen to budgeting, projections, revenue metrics, and assist with media billing • Analyze market data to identify target audiences, ensuring campaigns are tailored to reach the right people • Monitor, evaluate, and report on campaign performance using platform metrics and analytics tools, making data-driven decisions to improve results and drive strategy forward • Identify opportunities for innovation, experimentation, and growth within digital campaigns • Manage internal and external client expectations while ensuring deliverables and deadlines are met • Collaborate with cross-functional teams to align media strategy with broader marketing and business goals • Stay current on digital media trends, platform updates, industry developments, and best practices • Contribute to a culture of continuous improvement by identifying opportunities to enhance processes and systems.

• Stay on top of regional popular culture and news, and look for opportunities for PETA Latino to get its message in news stories • Research opportunities for outreach through media, campaigning, and celebrity and influencer channels • Organize celebrity and influencer projects, including photo shoots, and the production and editing of print, radio, and TV commercials, as well as social media campaigns • Seek out and maintain relationships with animal rights advocates and groups in South America. Coordinate with those individuals and groups to advance animal rights in their regions • Organize pro-animal demonstrations in Colombia, Argentina, and the surrounding region • Develop and maintain relationships with music and entertainment industry professionals in Colombia, Argentina, and the surrounding region • Research and engage celebrities and online influencers who are popular in Colombia and Argentina • Write scripts, ad copy, and text for celebrity correspondence and campaigns • Work with the PETA Latino team to brainstorm new projects to ensure ongoing media coverage of PETA Latino’s work • Represent the organization to the media in South America • Develop and maintain relationships with members of the media in South America • Develop target lists and media strategy, and service news releases for issue and campaign coverage • Advise PETA Latino’s social media team on region-specific content • Travel internationally and domestically on assignments • Perform any other duties assigned by the supervisor

• To research and coordinate a variety of special projects and local legislative projects related to PETA’s work to promote animal liberation to the masses and make a meaningful impact • Work with the President and Manager of Strategic Initiatives on a range of projects to further animal rights • Coordinate local legislative initiatives, multimedia projects, and other outreach projects for PETA’s campaigns, working in collaboration with other departments • Conduct research on a wide range of topics • Draft letters and other written materials to support special projects and strategic initiatives • Develop, execute, and assist with initiatives to push campaigns into the media spotlight and the public consciousness • Attend events and protests as needed • Travel to attend and speak at city council meetings as needed • Interact professionally and diplomatically with activists, donors, corporate contacts, elected officials, and others • Professionally advocate PETA's positions on issues • Perform any other duties as assigned by the President or Manager of Strategic Initiatives

• Take full ownership of sales by personally sourcing & funding $2-3+ Million in closed loans per month • Build direct to sponsor and broker relationships, prospect for new business opportunities, and develop connections with key industry players to create a steady pipeline of loans • Use industry knowledge to structure and originate a range of loan products, from $30MM guidance lines to $15MM projects and competitive pricing across Fix-and-Flip, Ground-up Construction, and DSCR • Be the driving force behind every deal, from initial outreach to loan structuring, underwriting, approval, and closing • Educate business partners, referral sources, brokers, and investors on the Lima One value proposition, and become a trusted advisor in your markets for all things real estate investment property finance • Strengthen your presence in the real estate investor community by speaking at industry events, leading roundtable discussions, and building strong partnerships.