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Blend360

Optimizing business performance through people, data, tech & analytics

Media Analytics Lead

Data ScientistData ScientistFull TimeRemoteSeniorTeam 501-1,000H1B SponsorCompany SiteLinkedIn

Location

Uruguay

Posted

1 day ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expEnglishPythonSQLTableau

Job Description

Media Analytics Lead

Blend360

• Lead measurement and analytics strategies for digital media and performance marketing campaigns. • Analyze cross-channel campaign performance (Paid Social, Programmatic, Display, Video, CTV, etc.) and identify optimization opportunities. • Develop measurement frameworks, KPI structures, and test-and-learn programs. • Translate complex data into actionable insights and business recommendations. • Problem-solving using SQL and Python to support analysis and reporting. • Partner with marketing, media, analytics, and client stakeholders to drive decision-making. • Support the launch of new audience and media products. • Mentor and guide analysts while ensuring high-quality analytical deliverables. • Interpret MMM outputs and leverage findings to support media investment, budget allocation, and campaign optimization decisions.

Job Requirements

  • Strong experience analyzing performance across multiple digital media channels.
  • Deep understanding of media metrics, campaign optimization, and performance measurement.
  • Experience developing measurement plans, KPI frameworks, and executive-level reporting.
  • Ability to translate business questions into analytical solutions and actionable recommendations.
  • Intermediate SQL skills with the ability to query, transform, and analyze large datasets from multiple sources.
  • Proficiency in Python for data analysis, automation, reporting, and campaign performance evaluation.
  • Strong client-facing communication and stakeholder management skills.
  • Experience leading projects and/or managing analytics teams.
  • Proficiency with Media platforms such as Google Ads, DV360, CM360, Meta Ads, LinkedIn Ads, Amazon Ads, and The Trade Desk.
  • Web analytics tools such as Google Analytics 4 (GA4) and Adobe Analytics.
  • Data visualization tools including Tableau, Power BI, or Looker.
  • Experience working with marketing effectiveness measurement frameworks, including attribution and Marketing Mix Modeling (MMM).
  • Familiarity with testing and measurement methodologies, including A/B testing, Conversion Lift, Brand Lift, Geo Testing, Attribution, and Marketing Mix Modeling.

Benefits

  • Learning Opportunities: Certifications in AWS (we are AWS Partners), Databricks, and Snowflake.
  • Access to AI learning paths to stay up to date with the latest technologies.
  • Study plans, courses, and additional certifications tailored to your role.
  • Access to Udemy Business, offering thousands of courses to boost your technical and soft skills.
  • English lessons to support your professional communication.
  • Mentoring and Development: Career development plans and mentorship programs to help shape your path.
  • Celebrations & Support: Special day rewards to celebrate birthdays, work anniversaries, and other personal milestones.
  • Company-provided equipment.
  • Flexible working options to help you strike the right balance.
  • Other benefits may vary according to your location in LATAM.

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