• The Physician Liaison is responsible for building physician (OBGYN) referral relationships in the surrounding areas of the designated practices. • Collaborating and implementing operations initiatives designed to enhance profile and reputation of the practice in the community. • Identify referral sources and maintain and grow physician referrals through on-site visits to (OB/GYN) referring office, networking events, trade shows, community functions and patient education/outreach events that align with current strategies of the practice. • Continually share feedback from the market to initiate, in conjunction with the appropriate managers, operations-based changes in our services to better serve our referring offices. • Build strong partnerships with referring and non-referring offices. • Point of contact for ordering of marketing materials for the clinics and the field. • Identify and monitor competitor activities and efforts within the area. • Support established metrics and measures of success for all local referral efforts. • Develop and implement regular strategic plans to increase referrals. • Keep a pulse on the clinics new consults scheduled every week, no show rate and trends. • Identify referral patterns and create strategic plans to respond to trends. • Daily document visits in the CRM. • Have a solid understanding of the infertility journey demonstrating expertise. • Can articulate the many points of difference we have as it relates to the patient experience. • Contribute to team effort by maintaining an excellent rapport and working relationship between patient services, other departments within practice and the Prelude Network. • Assist with execution of special events e.g. Annual Fertility Symposium (virtual or hybrid event) or appearances at conferences and other sales/marketing opportunities. • Assist marketing department with support at DTC events, social media content, etc. as requested. • Point of contact in relationships with outside marketing agencies and/or vendors. • Point of contact in relationships with local community groups (eg. GOGS, Men Having Babies, various women’s societies, etc.). • Leads all aspects of patient-focused community events.