Destroy Convention. Create Demand.
Social Strategist, Gaming, Streaming, Tabletop
Location
California
Posted
1 day ago
Salary
$75K - $90K / year
Seniority
Senior
Job Description
Social Strategist, Gaming, Streaming, Tabletop
space150
• Develop platform-specific social strategies rooted in gaming, streaming, and tabletop culture. • Identify trends, moments, and conversations across Instagram, TikTok, Twitch, YouTube, TikTok, Discord, Reddit, tabletop communities, and emerging platforms. • Brief creative teams with sharp, culturally informed direction that respects the intelligence of gaming and tabletop audiences. • Stay fluent in the evolving landscape of gaming and tabletop platforms, esports, streaming tools, organized play, and creator economies. • Build and maintain content calendars that balance planned campaigns with real-time cultural relevance. • Own calendar development and management across planned, reactive, and evergreen content. • Own day-to-day publishing — trafficking and uploading assets across owned channels (Instagram, TikTok, YouTube, Facebook, X). • Manage daily community presence and brand voice across owned channels and community spaces like Discord. • Monitor community sentiment and engage authentically, keeping the brand credible in spaces that reward it and punish anything that isn't. • Develop measurement frameworks that go beyond vanity metrics to demonstrate real impact. • Translate platform analytics and audience insights into actionable strategic recommendations. • Deliver mid- and post-campaign reporting, and adapt strategy based on what the data shows. • Collaborate with creators, streamers, and influencers — managing partnerships from outreach through execution. • Support social planning and on-the-ground coverage for live events and key release moments. • Participate in a weekly internal scrum and weekly client status meeting, supplemented by ad hoc working sessions and written communication. • Present strategies and results to clients with clarity and confidence.
Job Requirements
- 3–5 years of experience in social strategy, community management, or digital marketing — preferably within an agency environment.
- Deep, demonstrable knowledge of gaming culture: you understand VOD strategy and why community norms vary wildly between platforms.
- Genuine tabletop expertise — fluency in tabletop communities, fandoms, release cadences, and organized play, and how those audiences behave online.
- Hands-on experience with Twitch, YouTube, Discord, TikTok, and Instagram — as a strategist, creator, moderator, or power user.
- Proven ability to develop social strategies that balance brand objectives with authentic community engagement.
- Experience working with creators and influencers, including partnership development and campaign execution.
- Strong analytical skills, with experience using social listening tools, platform analytics, and reporting dashboards.
- Excellent writing skills — you can craft a compelling brief, a sharp social post, and a persuasive client deck.
- Comfort presenting to clients and internal stakeholders, and a collaborative, low-ego approach across disciplines.
- Bonus: personal streaming or content creation experience; familiarity with esports, competitive gaming, and gaming-adjacent communities (speedrunning, modding, cosplay); and emerging formats like VTubing, co-streaming, or interactive overlays.
Benefits
- Comprehensive health, dental, and vision insurance
- 401(k) with company match
- Unlimited paid time off
- Life Insurance (basic, voluntary & AD&D)
- Family Leave (parental leave)
- Short & Long Term Disability
- Hybrid Work Environment
- A collaborative, creative and fun work environment
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