• Eigenverantwortliches Entwickeln und Steuern von Social-Recruiting-Kampagnen (Facebook & Instagram) • Tiefgehende Analyse von Zielgruppen und Verständnis für deren Motive • Weiterentwicklung des Produkts mit Learnings aus Kampagnen • Entwickeln von psychologisch fundierten Konzepten und Copy • Aufstellen von Hypothesen, systematisches Testen und kontinuierliche Optimierung • Nutzung von Tools wie Hotjar & Lead-Tracking zur Verhaltensanalyse

• Developing social recruiting campaigns from concept through optimization • Time for in-depth audience analysis and research • Developing neuromarketing-based concepts • Writing copy and tonalities that resonate with the target audience • Freedom to propose hypotheses and run A/B tests • Managing large advertising budgets (> €100,000 per month) • Tracking and analysis using professional tools such as Hotjar & Leadmetrics • Close collaboration with Design & Recruiting teams

• Own and manage all paid media campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta (Facebook, Instagram), and Reddit — from strategy through daily execution. • Maintain full ROAS accountability across every channel and campaign; proactively optimize bids, audiences, creatives, and landing page alignment to protect and improve return. • Manage budget pacing and reallocation across channels in real time — acting on performance signals without waiting to be asked, and documenting every reallocation decision. • Execute ABM-aligned paid campaigns that target defined account lists and personas across both MedPro Disposal and MP1 Solutions brands. • Maintain a live test roadmap at all times: document hypotheses, design structured A/B and multivariate experiments, execute cleanly, and scale what works. • Own the full testing lifecycle — from creative concept and audience segmentation through performance measurement and scaled deployment. • Continuously audit and improve campaign structure, keyword strategy, match types, negative lists, and Quality Scores across Google campaigns. • Identify and act on emerging paid channel opportunities and platform features before competitors do. • Deliver clear, weekly performance reports covering spend, ROAS, CPA, and incremental MQL volume by channel — with context and forward-looking recommendations, not just numbers. • Build and maintain live dashboards in Looker Studio (or equivalent) that give the Director of Marketing and leadership real-time visibility into paid performance. • Connect paid media performance to Salesforce pipeline data to track MQL-to-opportunity and MQL-to-close attribution by channel. • Surface competitive intelligence and market insights from paid data to inform broader marketing strategy. • Brief and collaborate with creative teams on ad assets, ensuring every piece of paid creative is built to convert within platform constraints and brand standards. • Use Adobe Creative Suite to make lightweight edits and adaptations to ad creative independently — resizing, copy adjustments, format variations — without requiring designer involvement for every iteration. • Ensure paid messaging and landing page experience are tightly aligned across both MedPro Disposal and MP1 Solutions, respecting distinct brand voices and buyer personas.

• Manage Paid Social accounts for multiple brands • Manage 6- to 7-figure advertising budgets • Focus on performance across the entire funnel • Develop data-driven strategies to scale revenue, ROAS and other KPIs • Design, manage and optimize campaigns on Meta and TikTok • Analyze campaign, funnel and online shop data • Create reports using tools such as DatAds • Work closely with clients and advise them on performance and e-commerce topics • Develop hypothesis-driven briefings with the Creative team • Continuously test and scale approaches and evolve existing strategies