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Assistant Media Strategist
Location
South Africa
Posted
4 days ago
Salary
0
Seniority
Senior
Job Description
Assistant Media Strategist
Talent Sam
• Develop strategic media recommendations for brands—from small to large companies—across a variety of verticals • Build client-facing sales decks and media proposals, including channel rationale, audience strategy, budget allocation, and measurement frameworks • Create and manage IOs, ensuring accuracy across specs, budgeting, flighting, and deliverables • Partner with in-platform channel specialists (Paid Social, Google Ads, Programmatic) to translate strategy into scalable tactical plans • Support CPG/Retail Media planning (Walmart Connect, Amazon Ads, Instacart, Target Roundel) as needed/when applicable • Gather and synthesize audience, competitor, industry, and market insights, leveraging tools such as GWI, Dstillery, and Pathmatics • Apply up-to-date media trends and best practices (privacy changes, platform shifts, creative trends, measurement evolution) to proposals • Support proposal development across a wide range of budgets ($5K–$250K+ per month) and objectives (awareness through performance) • Contribute to measurement and reporting thinking, including KPI selection, test design, and learning agendas • Collaborate cross-functionally to ensure decks are visually polished, on-brand, and persuasive • Maintain internal documentation, templates, and operational workflows to improve team efficiency • Provide optimization recommendations to existing clients using learnings from campaign performance
Job Requirements
- Bachelor’s degree (required)
- 3+ years of experience in advertising/media (agency experience required)
- Proven experience building advertising strategies and media plans mainly for B2C clients across different company sizes
- Experience working with IOs and/or media buying documentation workflows
- Experience managing recommendations for varied budgets ($5K–$100K+ monthly) with clear rationale on allocation, phasing, and expected outcomes
- Strong research capabilities: able to pull, interpret, and synthesize audience/competitive insights using tools like GWI, Dstillery, Bombora, Pathmatics, etc.
- Deck-building and storytelling expertise (structure, narrative flow, visuals, and executive-level clarity)
- Comfort with basic data analysis (pulling insights from performance data, identifying trends, sanity-checking metrics)
- Proficient in Microsoft Office (PowerPoint, Excel, Word); strong Excel fundamentals a plus
Benefits
- Health insurance
- Professional development
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