Role Description - Social Media Management (Italy) - Create, plan and publish engaging content for our Italian Instagram account. - Adapt global content into compelling Italian-localized content. - Develop content ideas that resonate with Italian pet owners. - Manage the editorial calendar and ensure consistent posting. - Monitor community engagement and interact with followers. - Analyze performance metrics and provide recommendations for improvement. - Influencer Marketing - Identify, recruit and onboard relevant Italian influencers and content creators. - Build and maintain long-term relationships with influencers. - Coordinate influencer campaigns from briefing to reporting. - Negotiate collaborations and ensure timely execution. - Track campaign performance and ROI. - Develop a scalable influencer network to support VEGDOG's growth in Italy. - Localization & Market Insights - Review and adapt marketing materials, product descriptions, landing pages and campaigns for the Italian market. - Ensure that messaging, tone of voice and cultural references are relevant for Italian consumers. - Provide feedback on customer expectations, trends and competitive activities in Italy. - Support product launches and promotional campaigns with local market insights. - Act as an internal expert on Italian consumer behavior and pet owner preferences. - Cross-Functional Support - Assist the Marketing and E-commerce teams with ad hoc projects related to Italy. - Support customer communication and content localization when needed. - Help identify growth opportunities and new partnerships in the Italian market. - Contribute ideas to improve brand awareness and customer acquisition in Italy. Qualifications - Native Italian speaker. - Excellent written communication skills and strong understanding of Italian social media culture. - Good English skills; German is a plus but not required. - Strong interest in social media, influencer marketing and digital marketing. - Creative mindset combined with an analytical approach. - Comfortable working independently and taking ownership of projects. - Organized, proactive and detail-oriented. - Passion for pets and animal welfare is a strong advantage. - First experience with Instagram, TikTok, influencer management or content creation is a plus. Benefits - Hands-on experience in international D2C and e-commerce marketing. - Direct responsibility from day one. - Exposure to social media, influencer marketing, localization and international expansion. - Close collaboration with experienced marketing and commercial teams. - The opportunity to make a visible impact on the growth of a fast-growing consumer brand.

Role Description Looking for a Junior Media Buyer who wants to learn the performance marketing craft properly. This is a hands-in-the-account role from day one for someone obsessed with what makes an ad account scale profitably, not just spend. You will work hand-in-hand with senior buyers to plan, launch, and optimize paid campaigns primarily on Meta, with growing responsibility on AppLovin / Axon. This is a high-performance environment built for hungry, ambitious people who take real ownership of their accounts and treat client budgets like their own. You'll be responsible for: - Building, launching, and managing Meta campaigns (CBO/ABO structures, audiences, placements, creative testing). - Supporting and growing into independent buying on AppLovin / Axon. - Monitoring daily performance and flagging scaling opportunities, underperformers, and anomalies. - Running structured creative and audience tests, and documenting the results. - Pulling, organizing, and interpreting performance data to inform decisions, and producing clear weekly client reports. - Analyzing creative performance using soft metrics (CTR, CPM, CPC), benchmarking against account averages, and clearly communicating those reads to strategists and clients. - Helping maintain clean account hygiene, naming conventions, and tracking. Qualifications - 0–2 years of hands-on paid media experience (internships, freelance, or running your own / your brand's ads all count). - Clear written communication in English. - Genuine fluency with Meta Ads Manager — you've built campaigns, not just read about them. - Strong numerical sense; comfortable living in spreadsheets and dashboards. - A direct-response mindset: you care about CPA, ROAS, and contribution margin, not vanity metrics. - Familiarity with DTC e-commerce, Shopify, and the fashion/beauty/lifestyle space. - Working knowledge of tracking and attribution tools (pixels, CAPI, ClickFlare, GA4, etc.). - Comfortable staying responsive when accounts demand it, including the occasional evening or weekend during launches or scaling pushes. - Availability during key EST windows to analyze performance and take action (scale, kill, pull back, etc.). Requirements - Experience with AdManage (strongly preferred). - Hands-on time with AppLovin / Axon or other programmatic / native platforms. - Basic understanding of creative. Benefits - Competitive base salary. - Fully remote, full-time contractor role. - Learn direct-response media buying directly from senior operators managing significant spend. - Real ownership early—you won't be stuck pulling reports for a year. - Work across a diverse roster of scaling, fast-growing DTC brands in fashion, beauty, and lifestyle. - A fast-paced team environment that rewards results and fosters growth into a senior media buyer role.

Lead influencer marketing strategy and campaign execution, manage creative and agency partnerships, develop culturally relevant content, and analyze campaign performance to drive brand impact and business growth.

• Own and lead the social media growth strategy across all key platforms. • Build and manage a high-volume posting schedule of 200 to 300+ pieces of content per week across channels. • Develop an always-on content approach focused on daily reach, relevance, engagement, and audience growth. • Source, clip, edit, repurpose, and distribute content at speed across multiple formats. • Drive the creation of original content designed specifically for social performance rather than traditional brand campaigns. • Build repeatable content systems that turn ideas, trends, and raw footage into scalable output. • Manage content calendars, scheduling workflows, approvals, and publishing cadence. • Understand platform behaviour across TikTok, Instagram, YouTube, LinkedIn, X and emerging channels. • Use paid social strategically to amplify winning content and support top-of-funnel growth. • Work closely with growth and creative teams to align content with wider marketing objectives. • Review analytics daily and optimise output based on watch time, retention, CTR, shares, conversions, and engagement signals. • Identify trends early and react quickly with relevant content opportunities. • Implement AI tools, automations, and workflows to increase output and efficiency. • Build and manage freelancers, editors, creators, and community support as the team scales. • Maintain brand quality while operating at high speed and volume.