• Run ad campaigns and support ads team: take the first pass at writing content, reviews (spell check, policy check) staff content, coordinate with other Middle Seat departments to make sure product pieces are moving forward for ad campaigns, gather and compile data for reports • Write compelling ad copy with clear theories of change asking supporters to donate, join or support our clients while embodying our clients’ voices and perspectives. • Sets up and reviews ad campaigns – on all platforms (Facebook, Google, List Vendors, etc.) and begins to think strategically about campaign goals • Begins to learn best practices for direct donate, acquisition, and persuasion campaigns; learns which tests to run and how to read results; begins thinking about ads campaigns as they integrate into an entirely digital program and into an organization’s mission, and begins to give strategic feedback and ideas • Serves as day-to-day contact with the clients they are assigned to work in collaboration with other ads team members • Assists with A/B testing everything — content, design, targeting, landing page, etc. • Other responsibilities as requested

• Writes first drafts of email content (with supervision) • Writes first drafts of content for donation forms and landing pages (with supervision) • Helps podmates to get content reviewed, edited, and ready to ship to clients for final approval • Learns how to use theories of change in email copy • Learns how to produce and launch emails • Learns basic HTML, CSS, and SQL as needed • Learns basic CRM functionalities • Learns the basics of email testing • Learns how to pull, read, and interpret email performance metrics • Learns how to set up donation forms and other landing pages • Learns email reporting; can contribute to email reporting (with supervision) • Keeps email reports up-to-date • Attends brainstorms and other internal team meetings • Attends client meetings • Occasionally contributes ideas to email calendars • Updates email calendars as needed • Proofs peer emails, checking for accuracy and functionality • Other responsibilities as requested

• Write compelling fundraising and organizing emails • Writing embodies the voices and perspectives of our clients, with no edits needed • Expertly adapts writing to various calls-to-action • Writing always deploys effective theories of change • Work with clients to get emails edited, approved, and scheduled • Solicits, accepts, processes, and incorporates copy feedback, from both senior team members and clients • Provides valuable and constructive copy feedback to more junior team members • Plays a role in helping to develop the copywriting skills of junior team members • Code, produce, target and test mass email communications • Email code is complete and accurate, with no errors. Requires no troubleshooting. Can troubleshoot intermediate and complex code issues. • Follows our internal testing processes; sends email tests to team members for review and approval • Frequently volunteers to review and approve tests for others. Nearly always catches and rectifies errors before they launch. • Launches emails to targeted audiences with no mistakes • Use multiple different CRMs to run email programs (ActionKit, BSD, Action Network, NationBuilder, MailChimp, etc.) • Has mastered all CRM(s) used by their client(s) • Has become fluent in 1-2 additional CRMs • Trains and mentors junior team members on learning new CRMs • Analyze metrics and report back to clients on performance, best practices, test results • Compiles metrics into cohesive, thorough, well-structured reports • Analyzes those reports; derives strategic guidance from them • Presents reports, analyses, and strategic guidance to clients with no assistance • Mentors and/or manages junior team members in producing client reports • Present detailed monthly reports to clients • Can independently build, present, and explain monthly reports to clients. • Can also successfully coach junior team members through the process of building monthly reports; provides valuable and constructive feedback • Serve as a day-to-day contact with clients. • Communicates extremely well with clients regularly • Is very responsive to client needs and requests • Frequently proactively anticipates and responds to client needs • Take part in brainstorms, team meetings, conference calls, etc. • Contributes significantly — and frequently leads, and volunteers to lead — brainstorms, team meetings, and other internal meetings • Develop monthly content calendars and goals for clients • Develops cohesive calendars that align with email scheduling best practices, with no assistance • Sets fundraising goals that are appropriate to their clients’ programs and overall industry standards, with no assistance • Helps hold junior team members accountable to following calendars and reaching goals • A/B test everything you do • Recommends innovative testing ideas • Conducts tests independently • Successfully concludes tests; compiles and presents test results • Holds junior team members accountable to following testing protocols • Assists junior team members with testing procedures and reports • Produce ActBlue fundraising pages and tests • Builds fundraising pages that align with both client branding and digital fundraising best practices, with no assistance • Regularly audits fundraising pages; works with the product team to ensure fundraising page wrappers are updated • Write copy for landing pages • Writes cohesive, appropriate, concise landing page copy, with no assistance • Contribute significantly to new client pitches • Provides appropriate, relevant content to new client pitches; proactively seeks out opportunities to contribute • Content requires no editing, revising, and feedback • Directly manage junior email team members • Plays a direct managerial role for at least one junior team member • Schedules and holds regular check-ins with direct reports to discuss professional development, growth, and progress • Contribute to employee goals, training, and growth • Works with direct reports to develop and actualize professional development goals • Helps to train junior employees; helps to on-board new employees • Manages the performance evaluation process, with assistance • Delivers and conducts employee performance evaluations, with supervision • Run training sessions • Runs training sessions to teach new/junior team members and improve team knowledge • Recommends training topics; manages the process of developing and delivering corresponding trainings • Give feedback on programming and drafts • Provides constructive, thorough, well-thought-out copy feedback and edits • Reviews email code for issues or irregularities; recommends effective solutions • Project management • Independently manages projects • Manage junior team members on projects • Teaches project management skills to junior team members • Lead on setting up new client accounts • Effectively manages new client setup and onboarding • Work with our product team to develop landing pages and templates • Coordinate with the product team to produce on-brand landing pages and templates that embody digital best practices • Set up CRMs • Sets up and/or transition over to a new CRM instance for a client • Play a role in the management of Middle Seat’s email team • Recommends improvements to email team systems • Helps streamline email team processes • Contributes to the process of interviewing and recruiting new email team members • Assists with determining client and backup allocation and team member workloads

• You will work hand in hand with the founding team on selected projects, from business model development to prototype, business and service development • You will identify bike shops that are highly relevant to our portfolio and secure them as long-term partners • You will develop blueprints and validate the approach and impact under the motto “Learn fast and fail fast”: a typical approach cycle lasts between 3–8 weeks • You will quickly develop into an expert in your area and, when needed, lead small teams