• Identify, qualify and close business leads and sales opportunities in assigned territory. • Prospect, forecast, and drive new business opportunities in assigned territory. • Understand and maintain a high level of knowledge about the target market, as well as the products and services offered by Antech-Sound • Demonstrate products with and without live animals and effectively communicate corporate and product positioning to prospective customers. • Work closely with new and existing Industry partners. • Document data for all activities in Salesforce • Work closely with Sales team regarding lead generation activities. • Represent Antech-Sound in a professional manner in the assigned territory, and at regional and national tradeshows. • Demonstrate exceptional interpersonal and communication skills with clients and team members. • Aptitude in computer programs to manage daily business activities and communication through CRM and Microsoft Office programs. • Effectively deliver timely completion of all required reports; Pipeline / Forecast / Expense. • Developing and aligning plans to support business strategies; translating objectives into action plan

• Account Management: serving as the day-to-day contact for a group of clients, working with senior leadership within financial services and technology (fintech, proptech and insurtech) companies. • Team Management: Mentoring supporting staff on relevant accounts, showcasing strategic thinking, and setting proper direction while also focusing on executing this strategy. • Maintaining client-specific media lists/databases across broadcast, podcast, online and print media outlets. • Managing junior team members, helping them set career goals and supporting their continuous growth. • As the primary day-to-day client contact, you must be accessible and responsive to journalists and clients. • Strategy Development & Media Placement: Developing media relations strategies for clients, setting short- and long-term goals, and seeking industry-relevant placements across mediums. • Proactively identify media opportunities for clients and effectively communicate recommendations and action plans to secure these opportunities. • Support and evolve our approach to client analytics and measurement of results. • Maintain a keen understanding of industry trends affecting clients and make strategic recommendations about the communication strategies surrounding them. • Writing: Strong writing skills with experience crafting press releases, media pitches, annual plans, executive bios, company overviews, bylines and other professional communications

• nurture a strong industry network • increase awareness and develop a corporate image for clients • develop and execute effective marketing communication programs • serve as the lead for a group of PR clients • develop media relations strategies for clients • collaborate with the Caliber team to support all clients • build and maintain relationships with relevant media • coach and mentor supporting staff • understand industry trends affecting clients

• Public Relations support • Researching reporters and building targeted media lists (through databases and online research) • Researching and creating editorial calendars • Compiling market research and industry data sheets • Compiling and managing awards, events & speaking opportunity lists • Distributing pitches and performing media follow-up to secure placements • Coordinating media interview logistics • Drafting interview briefing documents for clients • Participating in and documenting client conference calls • Monitoring and logging client media hits • Compiling client news round-ups • Support in managing social media activity for the firm and for clients • Copy editing on pitches, press releases, and various other marketing and PR content and messaging • Entry-level writing responsibilities that will grow over time • Support the overarching client needs of the team, serving as a key point person for any projects as they arise outside of the assigned client group, including: Research, editing, or drafting of content on behalf of clients outside of those assigned • Maintaining updated media lists across the team and clients, ensuring updated contact information is available for all media outreach efforts • Compiling and reviewing client and team reporting and media metrics • Regular reading of key media outlets, to ensure continued expansion of knowledge of the financial services and technology (fintech, proptech, insurtech) spaces